KIKO MILANO expands its Italian beauty universe with the launch of its first ever haircare line: KIKO MILANO Haircare by Rossano Ferretti. A co-created line with international celebrity hairstylist Rossano Ferretti. The new category has been devised to combine the best of Italian expertise: formulations with vegan ingredients. Rossano Ferretti, with a family hairdressing heritage spanning almost 100 years and personally more than 30 years of premium professional experience with the most exclusive hair Spas in many of the most respected 5 star hotels across the world, along with a roster of high-profile clients across the globe and his own International TV show; it’s no wonder Rossano Ferretti is referred to as the World’s Hair Maestro!
Designed to deliver salon quality results, each formula draws on the best natural origin ingredients, helping create minimum fuss. KIKO MILANO Haircare by Rossano Ferretti offers the perfect capsule wardrobe for your hair – easy to use, high performance products will revolutionise your haircare routine, shaped by the hands of the master of Italian haircare. It’s time to elevate your hair.
KIKO MILANO Haircare Formulations
KIKO MILANO Haircare by Rossano Ferretti formulations have been created with nourishment and protection in mind, benefitting from >90% natural origin ingredients. Vegan containing hyaluronic acid complex and Italian walnut extract, the collection also boasts a range of clinical proven benefits.
Products have been evaluated on a panel test composed by a group of 100 volunteers for a duration of 28 days using the complete haircare line products.
· 89% affirm that the new KIKO haircare line help to nourish their hair after 28 days of full treatment.
· 92 % of the tested group affirm that helps to control frizz.
· 88% of volunteers affirm a reduction of hair breakage.
· 90% affirm that help to decrease hair dryness.
Rigorous further clinical tests were also completed to assess the range’s helping to improve strength and appearance and proving a positive impact on thickness and strength.
“I’ve long believed that beautiful, luxurious feeling hair starts with healthy hair – and that we have the power to harness the best of nature’s bounty and use it in the right way. Great hair doesn’t have to complicated, and it’s been a pleasure to work with KIKO MILANO, sharing that ethos and working together to create highly effective products that can deliver amazing results at home. It’s a meeting of minds.” – Rossano Ferretti
The KIKO MILANO Haircare by Rossano Ferretti range
Begin your KIKO MILANO Haircare regime with lightweight, creamy textured Nourish & Protect Shampoo and Nourish & Protect Conditioner, both designed to nourish and to help reducing dryness for strong, shiny hair. Containing >90% natural ingredients and enriched with Italian walnut extract and a hyaluronic based complex, each product begins by nourishing and hydrating the scalp – the first place to start for truly feeling hair.
For a further conditioning boost, reach for Nourish & Protect Hair Mask which brings a silky sensation and offers a regenerative effect for hair as it detangles.
When styling your hair, pick up Nourish & Protect Hair Spray, which provides heats protection up to 230°C and help to protects from frizz and humidity. Created to nourish and help to reduce hair dryness, its lightweight texture gives a glossy finish with no greasiness.
Finish with a daily treatment for long hair with Nourish & Protect Daily Hair Serum to nourish, soften and help to reduce dryness. It’s the perfect finishing touch to your look for classy, healthy looking hair.