Lacoste is set to take center stage in Dubai with an exciting 3-day takeover at Alserkal Avenue, honoring the new women silhouette and the evolution of the women collection. This dynamic event invites Lacoste fans, long-time loyalists and new admirers, as well as fashion enthusiasts and tennis lovers, to join in on the excitement. From November 14 to 16, the public can dive into a range of engaging activities that truly capture the spirit of Lacoste.
At the heart of the takeover is the Lacoste Tennis Court, a symbol of the brand’s iconic blend of sport and style. Whether you’re a seasoned player or just looking to try your hand at tennis, dedicated coaches will be on hand for free fun one-on-one sessions, turning the court into a hub of energy and inspiration.
Tying all the space together, the Lacoste café will serve as an essential part, offering guests a curated menu by Le Guepard. With refreshing drinks and nourishing bites crafted specifically for the occasion, the café will provide the perfect space for visitors to relax, refuel, and soak in the full Lacoste experience.
To set the tone of the day, guests can join energizing Lacoste Yoga sessions on November 15 and 16 from 9:00 AM to 9:50 AM, and dive into creativity with two DIY workshops on November 15—a Lacoste Flower Workshop from 6:00 PM to 7:00 PM, followed by a Lacoste Tote Bag Workshop from 7:30 PM to 8:30 PM.
As part of this moment, visitors will also get to explore an exclusive exhibition of Lacoste archive pieces, spanning from the 1980s to 2024. This curated collection, brought together just for this event, offers a rare glimpse into the brand’s iconic fashion history, paying tribute to Lacoste’s lasting influence on both the fashion and sports worlds. The takeover will highlight Lacoste’s rich heritage and its lasting connection to tennis, with captivating displays and interactive storytelling. Attendees will get to follow the journey of founder René Lacoste and discover the evolution of the brand’s women’s collection, cementing Lacoste’s position as a trailblazer in sport and style.
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Join us at The Yard, Alserkal Avenue, from November 14 to 16, 9:00 AM to 9:00 PM, as we showcase the innovation, elegance, and sporty sophistication of Lacoste.
Reserve your spots here: https://lacostealserkalpopup.simplybook.me/v2/#
DETAILED SCHEDULE – November 14 to November 16
Lacoste Tennis Sessions
Dates: Thursday, November 14 – Saturday, November 16
Timings: Please refer to the link
Lacoste Yoga Sessions in Collaboration with AKASA YOGA
Dates: Friday, November 15 and Saturday, November 16
Time: 9:00 AM to 9:50 AM
Lacoste DIY Workshops
1. DIY Flower Workshop in Collaboration with MARIA GERMAN
Date: Friday, November 15
Time: 6:00 PM to 7:00 PM
2. DIY Tote Bag Workshop in Collaboration with IRMA ART WORKSHOP
Date: Friday, November 15
Time: 7:30 PM to 8:30 PM