MAX&Co. is thrilled to announce Elham, the latest chapter of MAX&Co. &Co.llaboration designed by Fatma Mostafa, winner of the 2022 Fashion Trust Arabia.
A multi-hyphenate artist and craftsperson, Fatma Mostafa works across a variety of visual disciplines including painting, embroidery, photography and design. The daughter of a seamstress, her mother taught her different embroidery techniques at a young age. Following university in Cairo, where she majored in painting, in 2017 Fatma channelled her cross-disciplinary interests into her eponymous jewellery brand which incorporated Mostafa’s love of art and embroidery.
The Capsule – Elham, an Arabic name which means Inspiration, takes its cues from the strength and beauty of nature, as well as the crafts that consistently inspire Fatma. The Capsule brings out eccentricity notes, differentiating itself with colours and materials.