Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Türkiye) region, has achieved notable milestones in various performance indicators for its mobile app, ‘More from Emirates NBD’. These enhancements have not only bolstered the app’s revenue, user traffic and download numbers but have also earned the bank prestigious recognition at the Sitecore Experience Awards within the EMEA region. The bank was honoured with the Best Commerce Experience award, in collaboration with Horizontal Digital.
Since its inception in October 2021, the app has not only seen downloads and sign-ups triple, but also a significant increase in traffic to the app, with increased customer engagement that has delivered with the number of visitors up by 649% and a three-fold rise in screen views. Other measurable impacts for Emirates NBD include 25% more online sales and an increase of 39% in new visits to the app. Average time on the app has shot up to four minutes, while engaged sessions are up by 160%.
The More app from Emirates NBD, which successfully transforms credit card purchasing into a lifestyle experience, provides customers with convenient access to a wide range of exclusive offers across dining, entertainment, travel and online deals. This versatile app also comes with a distinct ‘Shop by Amazon’ feature, enabling users to earn cashback on their purchases and acquire flexible gift cards for gifting purposes. Furthermore, users can easily book flight tickets directly within the app, and in the near future, the app will provide the option to make hotel reservations and access cost-effective experiences.
Marwan Hadi, Group Head of Retail Banking and Wealth Management at Emirates NBD said: “Our focus on enhanced personalisation, supported by Sitecore technology has not only elevated the More by Emirates NBD App functionality but also strengthened our connection with our valued customers. The Sitecore Experience Awards recognise businesses that have transformed their organisations in innovative and impactful ways, and our win is a testament to our dedication to providing innovative and user-centric solutions, ensuring that every interaction with Emirates NBD is exceptional.”