Following a successful four-year global sponsorship, NEOM and the Asian Football Confederation (AFC) have agreed to an extended multi-year partnership, which will run from 2024 to 2029.
Under the terms of the arrangement, NEOM will continue to serve as the Official Global Partner of the AFC national team and club competitions, as well as be the Presenting Partner of the first pan-Asian AFC Women’s Champions League TM. The agreement signifies NEOM and the AFC’s drive to promote inclusivity in sport and the positive steps both organizations are making to support and amplify women’s football across Asia.