One of a Kin, the Dubai-based sleepwear brand founded by Nayla Haddad, is redefining sleepwear with exceptional comfort and sustainable innovation. Dubai TV recently aired an exciting episode of Shark Tank Dubai , where Nayla, a budding entrepreneur and the driving force behind the brand, captivated all five sharks with her compelling pitch and her mission to transform sleep experiences for all family members. The founder successfully secured an investment that aligns with her vision valuing the young company at AED 20 million.
Nayla’s journey into the world of premium sleepwear began during a family trip to Europe, where she discovered remarkably soft, breathable fabrics. Inspired by this encounter, Nayla decided to bring the same level of comfort to sleepwear for families worldwide.
Today, One of a Kin offers luxurious, eco-friendly sleepwear that is twice as soft as cotton, catering to women, men, children, and babies. With a range of products for all the family, the collection spans a soothing color pallete perfect to mix and match.
On Shark Tank, Nayla presented her brand’s unique commitment to sustainability, showcasing One of a Kin’s signature Tencel™ modal x microfabric—a biodegradable material derived from beech trees that offers unmatched softness and thermal regulating properties. Nayla’s “softness lab” allowed the sharks to compare her premium fabric to other common materials like cotton, silk, and linen, highlighting One of a Kin’s superior & unmatched soft quality.
In a touching moment, Nayla’s children, lovingly coined her “lab assistants” joined her pitch, sharing first-hand why One of a Kin sleepwear is their family favourite. Their presence underscored Nayla’s vision of creating a brand centered on family, wellness, and environmental care. These diligent lab assistants administered the “feel test” with each shark remarking that the One of a Kin fabric was the softest they touched.
Nayla’s pitch sparked immediate excitement among the sharks, leading to a competitive series of offers, with each shark keen to be part of One of a Kin’s promising future. True to her entrepreneurial spirit, Nayla accepted the offer she initially sought, marking a major milestone for her brand and her journey as a entpreneur.
Nayla Haddad shared her excitement: “One of a Kin was born from my passion for sharing the joy of restful, eco-conscious sleep with families everywhere. I’m thrilled to see our values resonate not only with customers but also with the esteemed sharks.”
As the brand’s profile continues to rise, One of a Kin remains dedicated to sustainability, with efforts like repurposing production leftovers into baby comforters and donating profits to Dubai Cares chairty. One of a Kin fiber is Carbon Zero, that aligns with the UAE’s 2050 net-zero vision, positioning One of a Kin as both a leader in luxurious sleepwear and a champion of environmental responsibility.
For more information and to shop visit: www.oneofakin.com Follow us on Instagram: @one.of.a.kin