My Mascara was created for those who want instant impact with both high volume and lash length,
complemented by a curved wand to capture every lash from root to tip.
My Mascara coats every lash with its super black pigment and a formula
that’s infused with Vitamin B5 to nourish and condition the lashes.
‘Having launched ‘My Mascara’ earlier in the year, I really never expected the reaction
we’d get with one selling every second on launch day.
I had been trying to create the perfect mascara for a very long time.
A mascara that does it all – lengthens, defines and volumises the lashes.
I’m delighted to say that ‘My Mascara’ does just that!’
–Aimee Connolly
Aimee’s Pro Tip on applying the Mascara is to run your ring finger over the ends of your bottom lashes after you have applied mascara.
This should capture any excess product that may fall off throughout the day.
Our ultra black, volume-boosting mascara is designed to define, lift and lengthen in one easy application
Don’t just take our word for it, check out some of the results and make sure you give it a try!