Sephora Middle East is thrilled to announce that SEPHORiA, the brand’s largest and most exciting beauty event of the year, will land in Dubai for the first time ever this fall. The stage is set for the ultimate beauty extravaganza with the industry’s most buzzed-about brands as the Coca-Cola Arena opens its doors to an epic three-day event from November 6th to 8th, 2024, promising beauty enthusiasts first-of-its-kind programming and delightful surprises at the Beauty Funhouse.
Creating an immersive experience for beauty lovers, SEPHORiA will be brimming with the best in beauty, from skincare and haircare to fragrance and makeup, ensuring there’s something for everyone, whether you’re a beauty newcomer or a seasoned pro. SEPHORiA 2024 will feature up to 60 brand activations, offering attendees a chance to explore and discover the latest beauty trends and products from Sephora’s curated selection. This year’s extensive brand lineup includes: Sol De Janeiro, Drunk Elephant, Glow Recipe, Huda Beauty, Make Up By Mario, Fenty Universe, Color Wow, Kayali, Supergoop, Rare Beauty, Too Faced, Milk Makeup, Kosas, Urban Decay, Drybar, Dyson, Gucci, Dolce & Gabbani, Kerastase, Yves St. Laurent, Dyson, Dermalogica, Salt & Stone, Sephora Collection, and many more!