Tommy Hilfiger brings the brand back to its roots for Fall 2023 with a campaign reinterpreting its inclusive perspective on family; red, white and blue DNA; and optimistic take on modern Americana. The multi-generational cast features the families and friends of Quincy Jones, SZA, Paloma Elsesser, Amber Valletta and Devon and Steve Aoki who wear the new TOMMY HILFIGER Fall 2023 collection – characterized by timeless prep styles and Classic American Cool.
The Fall 2023 collection provides a modern vision of style inspired by both escapes to the great outdoors and TOMMY HILFIGER’s Classic American Cool prep essentials. Outerwear is at the heart of the collection with the New York puffer offering a modern perspective to the original puffers of the ‘90s, which captured the attention of youth cultures of the decade with bold branding, bright colors and oversized shapes. Taking a contemporary look at heritage styles and archival silhouettes, established brand signatures are given a playful remix across the collection, including the original Tommy Tartan, red, white and blue, global stripe and TH Monogram.