Tracy Harmoush and her husband Wael Ariss proudly announce the launch of MAMA BOOZA in Dubai, an authentic Arabic ice cream brand dedicated to bringing a taste of nostalgia and culture into homes through Mama’s traditional Arab ice cream flavors.
MAMA BOOZA’s dedication to quality shines through with 100% natural ingredients sourced from local vendors and markets, ensuring a stretchy, creamy, and authentic taste that captures the essence of traditional Arabic ice cream.
Tracy and Wael’s partnership with MAMA BOOZA is deeply rooted in the inspiring story of Mama Booza herself. A 60-year-old housewife, Suzanah Banna, mother of 3, and grandmother of 2, Mama Booza (the mother of all Arabic ice-cream) embarked on a remarkable journey of self-discovery during the pandemic. Living in London, she wanted to ease her homesick husband’s craving for authentic Arabic ice cream. Perfecting the original Ashta recipe from her home kitchen, MAMA BOOZA ice cream quickly became a beloved treat among family and friends.
Inspired by MAMA BOOZA’s newfound entrepreneurial spirit, Tracy and Wael were committed to carry her legacy forward by using their expertise to turn a homemade recipe into a brand and commercial business.
Tracy’s mission has always been to encourage a growth mindset, the willingness to try, and making the unfamiliar familiar, in business, fitness, and in life. Her moto, “You’re not too old and it’s not too late,” resonates deeply with MAMA BOOZA’s journey. Mama Booza exemplifies this ethos, serving as an inspiration for people of all ages and
backgrounds to find the courage to pursue their aspirations and be the version of themselves they always hoped to be.
MAMA BOOZA is more than just an ice cream brand; it’s a celebration of tradition, family, and the unwavering pursuit of dreams, no matter how old you are. Tracy, Wael, and the entire MAMA BOOZA team take pride in sharing Mama Booza’s story with the world, inviting everyone to indulge in the rich flavors and cultural heritage of authentic Arabic ice cream.
Order from: https://deliveroo.ae/brands/mamabooza
For media inquiries, please contact: Email: inquiries@mamabooza.com
Follow MAMA BOOZA on social media: Instagram: @mamabooza
Facebook: /mamabooza