Arpuplus acquires exclusive right to digitally distribute Egyptian multi-talented star Mai Kassab’s latest ‘Ana Lesa Hena’ album

ArpuPlus, a subsidiary of A15 and MENA’s biggest content aggregator with more than 400,000 pieces of diversified content, has announced during an album release party held on Sunday, June 9, 2019, at the Fairmont Nile City hotel in Egypt that it has acquired the exclusive right to digitally distribute in the region the multi-talented star Mai Kassab’s latest album titled ‘Ana Lesa Hena.’ The launch was graced by Kassab and a host of other celebrities and top industry personalities, including Anoushka; Oka and Ortega; singer Mai Farouk; director Ahmed al-Badri, producer Ihab Sergani; and other team members behind the album such as poets, composers, and distributors. Kassab sang live one of her new songs, ‘Shayfak Keber,’during the event.

ArpuPlus’ first-of-its-kind online distribution portal MuzicUp will make available all singles included in the album across all popular digital music portals such as Spotify, iTunes, YouTube, Deezer, Amazon, Google Play, Ghenwety, and Anghami. Kassab’s fans can now have access to the album through these digital channels as well as avail of the RBT (ring back tone) service.

Medhat Karam, CEO, ArpuPlus, said: “This latest development is the result of our partnership with Mai Kassab, who, like many others today, has been maximizing the full potentials of digital music channels to reach their tech-savvy fan base and listeners all over the world.  This modern strategy is considered the cornerstone of any artist’s success in this day and age. We are proud to add ‘Ana Lesa Hena’ to MuzicUp’s growing list of featured albums by high-caliber artists such as Ms. Kassab, who is famous for her star quality, impressive voice, and artistic excellence.”

“Our partnership forms part of our commitment to provide respected artists and music companies in the MENA region with an effective way to make their records available in various digital channels of their choice.  MuzicUp specifically caters to their needs as they look to launch their music and reach wider audiences,” Karam added.

The announcement was made in the midst of MuzicUp’s increasing popularity as one of the most reliable platforms designed to directly distribute original songs to the most-sought-after global digital music platforms and stores. MuzicUp, MENA’s first music online distribution portal, is also the only platform in the region that offers access to popular digital music channels and RBT service in a single portal.

ArpuPlus is the number one aggregator in the region and, with links to more than 40 regional and worldwide mobile operators including Orange, Vodafone, Ooredoo, Viva, Du, Djezzy, and Etisalat; enabling the company to distribute over 400,000 music tracks. To date, MuzicUp has 384 providers, 37,057 artists, 37,052 albums and 5,595,117 RBT downloads per year.

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