ASOS DEBUTS EXCLUSIVE STYLE EDIT WITH LEIGH-ANNE PINNOCK
ASOS, one of the world’s leading online fashion retailers, is joining forces with singer and songwriter Leigh-Anne Pinnock to launch an exclusive ASOS DESIGN Style Edit on Monday 9 November. Leigh-Anne Pinnock, best known for being one-quarter of British girl group Little Mix, is not afraid to experiment and try new things when it comes to fashion and this edit, personally picked by Leigh-Anne, is packed full of trend-led pieces from the latest ASOS DESIGN drops.
Giving customers the confidence to express their individuality, ASOS DESIGN looks at major trends through a new lens, dialing up high-fashion looks with a signature ASOS twist. This limited-edition line-up with Leigh-Anne Pinnock is a curated edit of the freshest ASOS DESIGN pieces that have unlimited styling potential, giving customers everything they need to create a style unique to them; for every day, night and everything in-between.
Leigh-Anne is a self-confessed 90s fashion lover, and this collection is drenched in her signature style. Daytime looks are covered with slouchy mom jeans and oversized coats, the perfect pairing for a cold-weather ‘fit. Cosy knit co-ords are an instant wardrobe win for winter weekends at home and, if a smarter dress code applies, the matching check shirt and skirt will take any outfit from day to night. Throw on a puffer jacket to be any-weather ready.
For fancier plans, and sticking with the 90s theme, satin mini dresses in opulent jewel tones embrace the brighter side of winter while versatile skirts and crop tops can be glammed up or dressed down. Add a chunky boot or a barely-there sandal to switch up the look with zero effort but maximum impact.
Fans across the world can celebrate the launch on 9 November by tuning into the @asos social channels, where they’ll be given exclusive access to Leigh-Anne and, for some lucky followers, the ultimate opportunity to chat live with their idol.
Leigh-Anne Pinnock’s ASOS DESIGN Style Edit is exclusive to ASOS, created by us, styled by you.