ATTUALE.COM is the new digital platform, founded by Giuditta Spezzapria. Its roots may be in Dubai, but with a firm focus on contemporary designs, a sustainable sensibility, and what it means to be culturally conscious, it’s set to have a global allure.
Italian for contemporary, ATTUALE looks to create a network of passionate, empowered women, and connect them through a love of #TRENDLESS style and an innovative e-commerce experience new to the region.
Launching with a host of emerging designers in clothing, accessories and beauty, exclusive to the Middle East: Paris Georgia, the elevated essentials label from New Zealand; Aeyd?, the Berlin-based footwear line; and Trine Tuxen, the modern minimalist jewellery brand from Copenhagen. The list has been carefully curated to ensure that each collection, and the creative direction of the team behind it, are in-line with ATTUALE.COM’s environmentally mindful approach to business and fashion.
In addition to the shopping experience, it features an online magazine; STORIES, which set out to inspire and inform. It’s here where its founder and team will delve deep into ATTUALE.COM’s narrative, and uncover everything from community to wellness, design to fashion history. This type of #INFOTAINMENT will have a focus on real women, of all ages, in varying careers and geographical locations.
Consumers can browse through the EDITS section: collections of styling intrigue to match any particular occasion or mood. The DSCVRY division of the platform is an assortment gathered to the personal style and preference of each user. Think personal shopping gone virtual.
Bringing the brand to the tactile world, ATTUALE.COM also serves as co-working, creative showroom and photography studio. Industry professionals can connect, create and motivate each other in a minimalist and monochromatic setting.
Quote from Founder, Giuditta Spezzapria:
“ATTUALE.COM is driven by strong elements from my life – growing up in a small town while always yearning for an adventurous life that allowed me to explore. ATTUALE.COM set out to satisfy these two qualities of a woman – to feel and look good, whilst also remaining grounded to her deeper, inner values.”