BEYOUboutique launches Dubai-founded fashion brand POSE/ARAZZI
In line with their aim of empowering emerging talent BEYOUboutique, the Dubai based must-visit Concept Store, has recently launched the new collection by fashion brand POSE/ARAZZI.
Founded in 2014, the brand depicts understanding the difference between style and fashion. With creativity in the leads, POSE/ARAZZI signifies a concept that combines the concept of posing and presenting a fashionable offering to an endless stream of flashing light bulbs, reflecting the brand’s elite clients and their desire to showcase head-turning style.
Drawing inspirations from art, architecture, the environment and cultures, POSE/ARAZZI simultaneously combines design aspects from east and west while leading a unique brand message through its use of shapes, fabrics and details. The brand creates ready-to-wear collections as well as bespoke, made-to-measure creations for its elite fashion-conscious clients.
POSE/ARAZZI takes pride in ensuring that the use of exceptional fabrics, trimmings and details, as well as their creative design process, is maintained at the highest standard. Their first ever ready-to-wear collection for Spring/Summer 2018 celebrates freedom through a bohemian spirit; a spirit that is unconventional, creative and expressive.
Rich colors crafted in lush textures of silk pay homage to the traditional idea of bohemian style, with wide-leg trousers and loose-fitting kimono tops offering casual daywear with an air of finesse. The craftsmanship of each piece stands true to the brand’s ethos; to create unique brand message through the use of shapes, fabrics and details. Led by casual silhouettes and featuring a few tailored details amongst pajama- style shapes, this collection by POSE/ARAZZI is fuss-free and ideal for any free spirit to put their own creative stamp on.
A stark contrast to the prints are a romantic color palette of blush pinks and burgundy, an ode to POSE/ARAZZI woman who is classical and refined, yet still free to be creative and expressive in her choices.
The POSE/ARAZZI aesthetic offers timeless designs, for a woman whose spirit is free, lives their life according to what they want from it, whilst surrounding themselves amongst creativity in every path.
POSE/ARAZZI available at BEYOUboutique, the fashion lab of Her Highness Sheikha Maytha. The space has quite a reputation of providing a platform to creative talent, emerging designers and more established names in the industry.
BEYOUboutique is located on ground floor in Dar Al Wasl Mall on Al Wasl Road, Dubai. You can purchase online at www.beyoudubai.com
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