CALIFORNIA COOL: KENDALL JENNER STARS IN LONGCHAMP’S SPRING 2020 ADVERTISING CAMPAIGN
The Californian desert provides a dramatic backdrop for Longchamp’s Summer 2020 advertising campaign featuring US supermodel Kendall Jenner. More even than the landscape, however, it is the light that stands out in these images, photographed by Columbine Goldsmith and styled by Marie-Amélie Sauvé, which echo the theme of the Longchamp Summer 2020 collection – the solar journey from dawn to dusk.
The lead visual captures Kendall Jenner in the intense light of the midday sun. The deep blue of the sky and the sandy beige of the rocks create a dazzling colour-block effect with the model’s graphic red leather mini-dress, a standout look from last September’s New York fashion show. With its feel-good vibe, infused with warmth and energy, the image speaks to the vision of the modern Longchamp woman, while also recalling the House’s leather-goods heritage.
The Longchamp Summer 2020 print campaign with Kendall Jenner will break worldwide from February 2020, while three short films featuring the campaign’s three variations on the Roseau bag will be aired on longchamp.com and social media.