CCC and LC Waikiki two international brands franchised to Apparel Group hosts the official opening of its largest stores in the GCC at City Centre Deira

CCC, Europe’s Most Wanted Footwear brand, and LC Waikiki a Turkish fashion brand hosted the grand opening of its largest stores in the GCC on the 23rd of Sept at City Centre Deira. The Grand Opening was officiated by HE Can Dizdar the Turkish ambassador to the UAE for LC Waikiki and HE Robert Rostek the ambassador of Poland to UAE for CCC

For CCC, the City Centre Deira store is its first outlet in Dubai and the opening received a warm welcome with a huge line of eager customers. CCC at City Centre Deira with its sprawling open space is its largest branch in the GCC and is a delight to the eye with brightly lit interiors and new age digital screens all over.


CCC store provides customers with a range of products for every occasion – from casual and sports to elegant leather footwear as well as bags and accessories. The brand boasts a collection of over 30 brands under one roof including Jenny Fairy, Lanetti, Lasocki, Bassano, Action Boy, K-Swiss, Berastogi Adidas, Skechers, Vans, Reebok, Asics, and Anta to name a few. Many of the brands are CCC’s very own and have been introduced to the UAE market for the first time. The core values of CCC are, ‘Fast Fashion’ and ‘Value for Money,’ and their current store has about 5000 styles in footwear and accessories ensuring their customers receive thousands of product lines, styles, colors and fashions at value prices living up to their name of Cena Cyzni Cuda – ‘Price Makes Miracles.’

For LC Waikiki, the City Centre Deira store is its largest outlet in the GCC. LC Waikiki’s journey started in France in 1988, continuing after 1997 as a Turkish brand.

The brand’s philosophy that “Everyone deserves to dress well” enables people to enjoy accessible fashion through quality products at affordable prices. LC Waikiki’s current store hosts about 10,000 styles in men women and kids wear and thus being a one stop shop for all fashion needs.

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