CELEBRATING 20 YEARS OF AL SAFADI IN DUBAI
The Al Safadi brand started its journey in Beirut in 1994 when Fadi Al Safadi opened his first restaurant. In 2000, he went on to develop a casual dining concept in Dubai and opened the first branch of what has become, over the span of two decades, one of the most widely known and flourishing chains of Lebanese restaurants in Dubai. It is thanks to his high standards and business nous that Al Safadi’s popularity endures, unabated and ready to welcome the next 20 years.
That year, the first Al Safadi restaurant opened its doors on Al Rigga Road, Deira, Dubai’s hub for businesses, residents and tourists at the time. The eatery rapidly gained a reputation for its quality, hygiene, quantity, service and price, the 5 pillars upon which all of the following branches have been built.
As Dubai expanded, so did the Al Safadi chain. A second restaurant opened on Sheikh Zayed Road, thus serving the growing Trade Centre District and its environs. The restaurant quickly became a favourite, not just for local, but also among an international clientele visiting Dubai for corporate events and exhibitions, returning year after year and igniting a resounding accolade from around the globe.
Staying apace with the ever-growing city, a 3rd restaurant was launched in Umm Al Sheif, catering for the fast-growing and multinational population that now called Dubai home.
In 2018 it was time to unveil another branch, this time at The Pointe on Palm Jumeirah. This particular venue appeals to international high-end diners searching for authentic Lebanese food in a beautiful setting that offers breath taking views of the Arabian Gulf.
Now, 20 years on from humble beginnings on the Al Rigga Road, Al Safadi has grown in tandem with the city which welcomed it back in 2000. Business leaders, financiers, government officials, tourists from all around the globe and their many loyal local guests have all contributed to the resounding success of these last 20 years.
A branch in Motor City is next on the list, continuing Al Safadi’s expansion. While other branches have been essentially in business or tourist oriented areas, the latest venue is in a residential area, removed from the city centre, reflecting Safadi’s vision of bringing its Lebanese cuisine to all, wherever they hail from and wherever they are in Dubai.
Al Safadi’s tactic of strategic organic growth and expanding while retaining its authentic cultural roots has served the brand well, allowing it to command loyalty from its socially and culturally diverse customers by following that 20-year-old mantra: hygiene, quality, quantity, service and price is the bedrock of the chain.