Chalhoub Group, the leading partner for luxury across the Middle East, has announced the launch of its new, experience-led loyalty programme, MUSE, across its retail network in the UAE and Kuwait.

MUSE is an exciting new-age app for people across the GCC, that for the first time brings together a collection of aspirational fashion, beauty and lifestyle brands from across Chalhoub’s luxury portfolio. The loyalty programme includes benefits at over 35 luxury brands from fashion retailers such as Level Shoes, Michael Kors and Salvatore Ferragamo to coveted beauty brands including L’Occitane, NARS and Urban Decay.

As a MUSE you can look forward to meaningful rewards that are tailored just for you, to experience moments that are truly special. MUSE provides a unique experience that listens, adapts and is loyal to you, enhancing your journey as you collect and redeem points, unlock benefits and enjoy what you desire. The MUSE experiences range from complimentary moments such as makeovers by NARS, indulgences redeemed by MUSE points such as spa days; and contests to win immersive experiences including extraordinary get-aways personally tailored to you.


MUSE provides a programme that speaks to the new-age consumer and brings more than just transactional value to retail rewards, by creating meaningful moments and lasting memories for members. In addition to these memorable experiences, MUSE members will also be privy to exclusive benefits such as a dedicated MUSE concierge, complimentary home delivery, priority access to sales and tailored MUSE gift boxes throughout the year.


To view a full list of the participating stores, please visit


To download the MUSE mobile app, please visit:

iOS –

Android –

Comments are closed.

Do NOT follow this link or you will be banned from the site!