Darlings, it’s time to celebrate the Holy Month of Ramadan! As part of Abu Dhabi Retail’s citywide Ramadan campaign – Layali Ramadan – Charlotte Tilbury Beauty is launching its FIRST-EVER pop-up majlis, creating a space for beauty lovers to relax and break their fast glamorously! Taking over Society in Mamsha al Saadiyat, this luxury cafe will offer an empowering space for Charlotte Tilbury patrons to enjoy a bespoke halal menu, explore Charlotte’s ICONIC beauty secrets, experience exclusive masterclasses by Regional and Global Makeup Artists, and participate in interactive games, with LIVE MUSIC with a kanun player performing at the weekend and a calligrapher creating personalised mementos!
Society is a cafe-style eatery inspired by the natural landscapes and vibrant cultures of the UAE. A carefully designed space, it’s the perfect spot for Charlotte Tilbury Beauty lovers to unwind in the evenings. The venue hosted an EXCLUSIVE opening party for VIP guests and influencers, including the INCREDIBLE Iraqi singer Rahma Riad on the 7th of April, before opening its doors to the public on the 8th of April. VIP guests and influencers will be transported to the majlis in style, with a LUXURY Charlotte Tilbury bus to whisk them away to the party, where they will also receive Charlotte’s NEW! LIMITED EDITION Crescent Moon Beauty Gift box – one of Charlotte’s NEW! & EXCLUSIVE gifts for Eid! Visitors after the 8th of April will receive MAGICAL MINI beauty treats and an exclusive voucher for a TILBURY TRANSFORMATION to be claimed after their reservation!
As the face of Charlotte Tilbury Beauty’s NEW! Eid campaign, the beautiful and talented Egyptian actress, Passant Shawky, also attended the opening party! Born in Cairo, Shawky has starred in major TV series, including Why Not?, Certified Mail and Wanensi, as well as movies like Diamond Dust. Shawky has a long-standing relationship with Charlotte Tilbury Beauty, having worked with the brand at countless red carpets, shoots, and events. Images from Charlotte Tilbury’s INCREDIBLE NEW! Eid campaign will be used throughout the venue, inspiring everyone, everywhere to find their perfect Eid gifts and beauty looks!
To create an exclusive experience, Abu Dhabi Retail and Charlotte Tilbury Beauty are bringing you a BESPOKE menu of halal food and beverages, which will be served at Society! Amongst magical surroundings, guests will be able to enjoy CHARLOTTE’S CANAPES, MAGICAL MAINS, DREAMY DESSERTS and DAZZLING DRINKS – from Mini Rose Pink Velvet Cupcakes and Hazelnut Bonbons to Majical Mojitos, Pillow Talk Pink Ladies, Peach Pop Lemonade and more!
To celebrate Ramadan in style, Charlotte Tilbury Beauty will run 4 EXCLUSIVE MASTERCLASSES hosted by Team Tilbury Global Makeup Artists, Ria Cardosi and Regional Make-up Artist Aya Abdelhamid, who will share all their beauty secrets!
Ria Cardosi has over 7 years of experience in the beauty industry, joining Charlotte Tilbury Beauty in 2018. As a Global Pro Artist, Ria has worked on global campaigns, with celebrities at red carpet events and backstage at many fashion shows! She can’t wait to share her magic techniques and favourite Charlotte Tilbury Beauty makeup & skincare ICONS!
Artistry is in Aya Abdelhamid’s DNA! Coming from a family of celebrity Makeup Artists, Aya has worked with some of the biggest stars in the industry and is one of the contestants on Charlotte Tilbury’s NEW! YouTube series, Finding Charlotte’s Middle East Makeup Artist of the Year. With new episodes airing each week during Ramadan, you can tune in to @CharlotteTilbury on YouTube and watch Charlotte’s contestants go head-to-head, as they compete to be crowned Charlotte’s Middle East Makeup Artist of the Year!
BEAUTIFUL BOARD GAMES!
Visitors will be able to celebrate Ramadan with their loved ones by playing MAGICAL Charlotte Tilbury Beauty games in a designated gaming spot in the majlis! The gaming shelf includes regional favourites, Jackaroo and Jenga, as well as Connect 4 and Scrabble! There will also be BESPOKE jigsaw puzzles for visitors to piece together, featuring DREAMY CAMPAIGN SHOTS from Charlotte Tilbury Beauty’s NEW! Pillow Talk Party campaign, starring British ICON and WORLD-FAMOUS supermodel Kate Moss, as well as OFFICIAL Charlotte Tilbury Beauty branded playing cards.
IT’S TIME TO PLAY!
- Playing cards
PILLOW TALK PARTY
Beauty lovers are invited to explore a selection of Charlotte Tilbury Beauty’s BEAUTY ICONS at the majlis, including the UNIVERSALLY-FLATTERING Pillow Talk collection! With a PILLOW TALK WALL built into the majlis, visitors can SHOP and PLAY with Charlotte’s ICONIC products and discover the LATEST BEAUTY INNOVATIONS, including the NEW! Pillow Talk Matte Beauty Blush Wands which were inspired by the BEST-SELLING Beauty Light Wands!
“Darlings, Pillow Talk is EVERYONE’S PERFECT SHADE for every moment and every occasion! This year, I’ve dialled up the glamour with NEW! UNIVERSALLY-FLATTERING shades that will take you from DAY to DISCO! If you love my sell-out sensation Beauty Light Wands, prepare to be obsessed with my NEW! Pillow Talk Matte Beauty Blush Wands! I can’t wait for you to try them!”
- Charlotte Tilbury MBE
SCENT OF A DREAM EAU DE PARFUM:
Exclusively available for purchase at Charlotte’s Middle East Beauty Wonderlands, Scent of a Dream Eau de Parfum is the PERFECT GIFT for your loved ones this Ramadan! This intoxicating floral scent sparkles with a blend of joyful, confidence-boosting notes. Infused with a powerful blend of floral, citrus and woody notes, it attracts LOVE, LIGHT, POWER and POSITIVITY to the wearer. Visitors are encouraged to spritz and explore this one-of-a-kind floral chypre and add it to their Eid wish list!
CHARLOTTE’S MAGIC CREAM:
Visitors to the majlis will be able to experience Charlotte’s AWARD-WINNING, GLOBALLY-LOVED Magic Cream moisturiser! Loved by SUPERMODELS and STARS who have seen the SCIENCE + MAGIC for themselves, Magic Cream is the secret to IMMEDIATE SKIN REVIVAL! Created in world-leading laboratories, Charlotte’s BEST-SELLING, ICONIC Magic Cream is POWERED by a MAGIC 8 MATRIX of ingredients including Hyaluronic Acid, Vitamins C+E and PLUMP-EFFECT Peptide Complex for HYDRATED, GLOWING, SMOOTHER-LOOKING skin!
IN JUST 28 SECONDS, SKIN IS 2X MORE HYDRATED*
WRINKLES APPEAR REDUCED BY 2X IN 8 WEEKS**
SKIN LOOKS 2X FIRMER AND 3X MORE ELASTIC IN 8 WEEKS***
1 POT OF MAGIC CREAM IS SOLD EVERY MINUTE! *
*Tested on 33 people
**Tested on 30 people over 28 days
***Tested on 30 people over 8 weeks
**** Based on Charlotte Tilbury global retail sales based on the period October 2021 – September 2022
NEW! LIMITED EDITION CRESCENT MOON BEAUTY GIFT BOX
VIP guests will receive Charlotte’s luxurious NEW! Crescent Moon Beauty Gift box on 7th April. Doubling as a magical, 8-day calendar counting down to the end of Ramadan (Eid al-Fitr), this beautifully presented, crescent moon gift symbolises the beginning and end of fasting. Presented with an assortment of 8 BEAUTY SECRETS for VIP guests and influencers to enjoy!
PHOTO OPPORTUNITIES & CALLIGRAPHER
Influencers and guests will be able to create timeless memories with life-sized renders of Charlotte’s NEW! Eid Crescent Moon Beauty Gift box and her ICONIC Magic Cream, as well as a beautiful CRESCENT MOON sculpture! Visitors can also choose to have their name or chosen design drawn by an incredible CALLIGRAPHER at the majlis, so that they have a MAGICAL MEMENTO to remember for years to come!
Charlotte Tilbury Beauty wishes you all a wonderful Eid Mubarak!