CLEARTRIP SIGNS DEAL WITH SINGAPORE TOURISM BOARD (MIDDLE EAST) TO PROMOTE THE DESTINATION
· A collective campaign launched by Singapore Tourism Board (Middle East) and Cleartrip, inviting GCC travellers to reimagine travel in Singapore. · Singapore was opted as the top destination to travel by residents of UAE & KSA within the next 6 months.
Further to the Cleartrip Travel Insights Report announced earlier this month, Singapore Tourism Board, Middle East has partnered with Cleartrip, the leading online travel agency, to attract travellers from key GCC markets like UAE and KSA. As part of the partnership, multiple initiatives/activities will be adopted to prompt audience in Middle East to reimagine travel in Singapore and visit the country once the international borders are open. With the vaccination programmes in headway across the GCC countries, Singapore aims to gradually resume and narrate the story of reimagined experiences to GCC travellers.
In collaboration with Cleartrip, Singapore Tourism Board, Middle East, will be working together to publicize co-created ideas that will raise awareness and maximize exposure for the destination, ahead of the resumption of international travel. This new campaign is in line with their global initiative ‘SingapoReimagine’ which inspires audiences to reimagine the future of travel in Singapore through fresh and innovative experiences that will ignite traveller’s passions.
Commenting on the collaboration, Mr. Amit Taneja, CCO, Cleartrip said, “According to our recent travel report, close to 72% of respondents based in UAE and KSA are ready to travel within the next 6 months, and Singapore emerged as one of the top destinations. Understanding this positive pent-up demand, we have collaborated with Singapore Tourism Board, Middle East to create unique offerings for our travellers in this market in line with their global campaign ‘SingapoReimagine’. Our wide network and customer base allows us to support Singapore build greater awareness and continued visibility during this time.”
Beverly Au Yong, Area Director, Singapore Tourism Board, Middle East said, “The COVID-19 pandemic has provided us with an opportunity to reset and reimagine travel in ways we have never imagined possible a year ago. We look forward to working with Cleartrip in co-creating ideas and strategies that will create new standards for travel. We are extremely encouraged by the findings of the Travel Insights report which points to the positive confidence that GCC travellers have for Singapore.”
Focusing on bringing back visitors to Singapore when borders are fully open, the new collective campaign will address major concerns of travellers from GCC countries that were reported in the recently launched Cleartrip Travel Insights Report.
- As per Cleartrip’s Travel Insights Report, 60% of respondents identified confidence measures such as safe travel enablersas key consideration factors when planning their travel.
Singapore Tourism Board, has been working closely with industry partners to elevate health and safety measures based on new national standards, so that future visitors can enjoy the city’s refreshed experiences with added peace of mind. Initiatives such as SG Clean Quality mark have been launched which requires tourism establishments to adhere to stringent levels of hygiene and sanitization as well as Safe Management Measures (SMMs). As of November 2020, more than 27,000 individual premises have been certified across Singapore. From the use of contactless technology and cleaning robots to the contact tracing Apps, Singapore aims to make travel safer, yet seamless and efficient.
- The report included informative travel trends and statistics such as 42% of respondents are looking forward to shorter holidays with a duration of 0-5 days, making Singapore the best travel destination. For a seemingly small country on the map, Singapore has many inspiring stories and unique experiences awaiting travellers that can be covered in a short trip.
Adding to the above, respondents also mentioned that they are planning on being more budget conscious on their trips, than they were prior to the pandemic. Close to 50% opted for an approximate budget of below AED 3,000 per person for their next leisure holiday. Singapore has many options for budget conscious travellers to explore the destination. www.visitsingapore.com will help travellers discover Singapore’s rich culture, sumptuous cuisine, and unforgettable sights without burning a hole in their wallet.
- Another key finding was that 46% of respondents selected natural settings such as beach destinationsas the most preferred for their next trip.
As Singapore aims to be the world’s most sustainable urban destination, GCC travellers can prepare themselves for a treat. From sun-kissed beaches of Sentosa to exploring the iconic green spaces of tranquility like the Singapore Botanic Gardens, Fort Canning Park and nature’s hike to Bukit Timah Nature Reserve or MacRitchie Nature Trail & Reservoir Park.
With incredible experiences being crafted, cooked, painted, designed, grown or built by locals around every corner, travellers have limitless possibilities to explore their passion in Singapore.