Drink Dry, one of the leading non-alcoholic beverage distributors in the GCC, announces a distribution partnership with African + Eastern on the launch of Corona Cero. Available on www.drinkdrystore.com, as well as African + Eastern distribution channels, the launch marks an exclusive partnership between Drink Dry and African + Eastern, as proof of the growth in the market segment for the non-alcoholic beverage category, making it more widely available across the UAE.
As the newest addition to Drink Dry’s diverse product portfolio, Corona Cero is a refreshing 0% alcoholic beer made from 100% natural ingredients that offers a rich golden colour, a natural foam head, and a moderate malty aroma with hints of fruitiness and citrus. Born in Mexico, with its light to medium body and dry finish, Corona Cero provides a satisfying, refreshing experience. Ideal to be enjoyed anytime, Corona Cero should be served cold with a wedge of lime.
Through this exclusive partnership with African + Eastern and Corona Cero, Drink Dry aims to further enhance its position as a leading distributor of non-alcoholic premium beverages in the UAE. By partnering on the launch, both company’s extensive distribution networks and strong market presence will ensure that consumers across the Emirates have easy access to Corona Cero, allowing them to enjoy its distinctive taste and quality.
The UAE market has witnessed a growing demand for non-alcoholic beverages in recent years, with consumers increasingly prioritising their health and wellness and growing more ‘sober curious’. Dedicated to meeting the needs of its customers, Drink Dry offers a premium and bespoke range of leading non-alcoholic beverages and the addition of Corona Cero to its portfolio aligns perfectly with its commitment to providing innovative and high-quality products to the GCC market.
“We are thrilled to partner exclusively with African + Eastern on the distribution of this exceptional alcohol-free beer, Corona Cero, in the UAE”, said Erika Doyle, Founder of Drink Dry. “Made from 100% natural ingredients Corona Cero’s reputation for quality and taste makes it an ideal addition to our portfolio, and we are confident that it will resonate with our health-conscious and sober curious customers who are seeking an authentic and enjoyable alcohol-free experience.”
Jason Dixon, CEO of African + Eastern, added, “We recognise that the addition of a non-alcoholic beer offering into our portfolio, will provide consumers with options on a number of occasions where alcohol might not be appropriate. We are excited by this launch in partnership with Drink Dry & AB Inbev and will soon be available in a number of leading bars, restaurants and clubs across the on trade, as well as our 36 conveniently located African + Eastern retail shops and online in Dubai & Abu Dhabi at www.africaneasterndxb.com and www.africaneasternauh.com respectively”.
Corona Cero is already available on www.drinkdrystore.com. To celebrate the launch, Drink Dry will be organising promotional activities and offering consumers the opportunity to experience the refreshing taste of Corona Cero firsthand.
Stay updated via their social media channel @drinkdrystore. Drink Dry delivers UAE-wide with free home delivery on purchases over AED 250. Place your order before 1:00 pm and receive same-day delivery across Dubai.