Eberhard & Co. supports Wopart – Works on Paper Art Fair
The third anniversary of the Lugano event will provide the setting for the presentation of a work dedicated to the Eberhard brand by maestro Mario Cresci.
The growing number of cultural and artistic initiatives in Lugano is aimed at developing what is already a favourite Swiss and international tourist destination.
This year, many events are being held, with one of the most eagerly awaited being the third anniversary of Wopart, which will begin with an opening ceremony on 20 September. The works on paper exhibition, established in 2016, has undergone development that has led to a double-digit growth, both in terms of the increase in the number of international exhibitors and the attendance of visitors.
Numerous factors have contributed to this rapid expansion: the quality of the works, the expertise of the organisers and the firm backing of the local government have all helped make Wopart among one of the most significant international events in the “works-on-paper” category. It is also thanks to the considerable turnover the exhibitionists have built up through the participation of prominent international collectors.
Eberhard & Co. is one of the sponsors of the event, following a trend that is increasingly leading the brand to support art events marked by a common denominator: the goal of spreading interest among an even wider, younger audience. In conjunction with its Lugano watchmaking partner Mersmann, Eberhard has provided a lounge at the Wopart event. Here, visitors have a chance to discover the history of the Swiss brand’s horological creations.
The models on display retrace the most significant stages in the long history of Eberhard: beginning with an 1894 pocket model, we arrive at the first wristwatch introduced in 1919, moving on to an example of the legendary Extra-fort collection manufactured in the early forties, and finally one of the famous Scafograf diving watches that typified production in the sixties.
Among the contemporary models, presented to the Swiss public for the first time, will be the new Scafograf “The Black Sheep”, an all-black version of the well-known GMT model.
Wopart visitors will also be the first to have the opportunity to admire a photographic work conceived and realized for Eberhard & Co. by the great master Mario Cresci, whose inspirational purpose is captured in the title “Tempo e Movimento” [Time and Motion].