EMIRATI CREATIVES COME TOGETHER FOR ANNUAL ATAYA INITIATIVE

The first virtual edition of Ataya, meaning ‘giving’ in Arabic, will showcase a plethora of talented Emirati designers and artists, each chosen individually by the Higher Committee of Ataya.

 

Ataya, which is organised by Emirates Red Crescent, has become a pillar of the Abu Dhabi cultural calendar and a hallmark in the field of social and humanitarian work in the UAE and across the world. Now in its 10th year, Ataya will be held as a unique online shopping destination from now until May 31st, with 35 participating exhibitors, including talented Emirati artists who will be showcasing a range of exquisite handcrafted, one-of-a-kind pieces from fashionwear, accessories, to crafts and home décor.

 

Founded in 2018 by Emirati designer Fatma AlOtaiba, Dubai based luxury accessory label, Odeem, specialises in expertly designed leather goods that are modern and handcrafted with elegance to suit every woman. Odeem creates classic handbags through the integration of a variety of leather skins and textures that are responsibly sourced and provide a unique sense of style. Inspired by Fatma AlOtaiba’s passion for textures and leather, Odeem pieces are not only designed with the highest quality of skins, but also with meticulous detail and precision, offering the highest sense of luxury for all women in search of the perfect handbag.

 

Celebrating the best of UAE culture and craftmanship, Designed by Hind offers bespoke crockery and has become one the UAE’s leading brands of porcelain.

Designer Sheikha Hind bint Majid Al Qasimi expertly fuses traditional Emirati elements with stunning contemporary designs to create heritage inspired works for the 21st century. Key collections include ‘Sarood’, a contemporary take on the braided palm hair mat which was traditionally used in oriental culture for meal time gatherings; ‘Nabata’, which is the Arabic word for growth, and features a range of stunning perfume bottles and tableware pieces inspired by the delicate flowers found in the Emirati desert; and ‘Tumenah’, a collection featuring an exquisite dinner set made from pure white porcelain, crystal glass and wood. Other designs from the ‘Tumenah’ collection have been beautifully decorated with intricate details, using organic gold and platinum, as well as embossed elements to create a sophisticated look.

 

Customers can also discover stunning crafts and designs by Al Ghadeer UAE Crafts, a non-profit organization under the patronage of Her Highness Sheikha Shamsa Bint Hamdan Al Nahyan, the Emirates Red Crescent President’s Assistant for Women’s Affairs, which aims to empower underprivileged women through sustainable crafts. Since 2006, the organization has provided women with training, designs, raw materials, and marketing services to help them create culturally inspired products to assist them in earning a dignified living whilst creating traditional crafts. Boasting more then 200 craftswomen, from different nationalities and ages, Al Ghadeer UAE Crafts offers a range of stunning product lines including corporate gifts, stationary, home accessories, and fashion.

 

Showcasing an array of homegrown talent, the unique, online Ataya shopping destination will also offer fine- jewelry pieces by Alserkal Jewelry. Designed by Shaikha Bint Abdulla Bin Eisa Al Serkal, the collections feature exquisite gemstones and motifs from the UAE, drawing inspiration from the country’s rich culture. Customers can also discover modest fashion line, The Twins Abayas, by Emirati designer Aisha Burqaiba, offering an impressive range of beautiful customer-made modest clothing. Other Emirati-owned brands include Sefeefa Collective, a brand born out of desire to revive and preserve the art of palm frond weaving, whilst providing a sustainable income for craftswomen in the region. Each collection celebrates a different weave pattern that has been historically used in homeware items.

Through donations and exhibitor participation fees, this year’s initiative, Ataya aims to offer 200 fully funded training grants for nurses from select universities in India, the Philippines, Egypt, Albania, Bosnia, Mauritania, and the UAE.

 

To shop one-of-a-kind pieces from talented designers, artists and boutiques from the UAE, the region and further afield, or to make a one-off donation, visit Ataya’s official website, atayaprojects.ae.

 

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