Ericsson at GITEX 2019: 5G is driving innovation in the Middle East & Africa


Ericsson (NASDAQ: ERIC) Middle East and Africa (MEA) President Fadi Pharaon said that commercial 5G networks are going live in the region spurring innovation for new consumer experiences and presenting new opportunities for enterprises.  Addressing media and analysts at GITEX 2019 in UAE, Pharaon also highlighted the role of 5G in driving new revenue streams emerging from the digitalization of industries.

“The deployment of 5G networks will allow operators to develop new use cases, applications, services and revenue streams from IoT and industrial applications– sparking an unprecedented wave of innovation,” he said.


According to Ericsson Mobility Report MEA, 90% of subscriptions in the region are expected to be for mobile broadband by 2024, offering vast opportunities to operators to embrace 5G both for a better user experience as well as exploring new revenue streams.


Pharaon highlighted directions for service providers to realize the full potential of 5G by sharing insights of some of the most successful use cases globally and highlighting a guide for service providers on how to realize the full potential of 5G. Pharaon presented go to market strategies, including considerations on business models and value chain positioning, as well as network deployment requirements.


He stated that many operators have already selected Ericsson as their 5G partner. The company is first with publicly announced commercial 5G contracts and commercial live networks in four continents with more announcements to come.


Pharaon explained that Ericsson has a flexible portfolio with its 5G platform that enables telecom operators to smoothly switch on 5G on their existing 4G networks. The Ericsson Radio System hardware has been 5G-ready since 2015 and can also be used for 5G NR with a remote software installation.   He added: “We work with our partners to enable the evolution to full 5G deployment through manageable steps, in a way that matches business and technology realities.  We offer our customers an expanded and adaptable 5G platform, making it easier for them to roll out 5G and speed up network coverage. Our end to end Radio and Core 5G platform enhances network flexibility for enabling new 5G use cases, lowering latency, and lowering total cost of ownership.”


Pharaon announced that Ericsson will provide actionable insights on prominent topics including driving 5G innovation, unlocking 5G business potential and many more. For a sneak peek at what the future holds, Ericsson will also present its annual report, “‘The guide to capturing the 5G industry digitalization business potential” – delving deeper into industry verticals that are prominent in the region and offer clear opportunities for 5G use cases.


To get the full picture of what Ericsson is showing and discussing at GITEX 2019, please visit the event page or join us in Zabeel Hall, Booth C22 at Dubai World Trade Centre from October 6-10, 2019.


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