Look out, there’s a new cool kid in town. Following the loud, proud, successful Abu Dhabi opening in October last year, Serenity Hospitality announces the launch of Dickey’s in Dubai.

This March, buzzing Jumeirah Beach Residences (JBR) will become home to the brands second international venue, in addition to almost 600 outlets in the US. Legit. Texas. Barbecue. The countdown is on.

The family-run American brand welcomes diners with its famous 77-year-old recipes and mouth-watering, 14-hour slow-smoked flavour.

The unique cooking concept, unlike that of fiery sizzling or grilling commonly associate with barbeque, has been handed down through generations. Slow cooking meat in specially designed smokers using special hickory wood, allows the meat to slowly tenderize and capture the delicious smoky flavor, for succulent, melt-in-your-mouth meat taste.

Top menu picks include, the notorious brisket, beef ribs, beef sausage and chicken, served as meat plates, sandwiches, stacks or bakers. The delectable meats are accompanied by refreshing beverages and a selection of wholesome, home-style sides. Highlights such as, waffle fries, creamy spinach, and mac and cheese, as well as pink lemonade are a must-try. For those with a sweet tooth, Dickey’s does not disappoint, brownies, carrot cake and sundaes are set to treat.

“All our food is slow smoked and cooked on site, and made fresh every day. It’s what sets us apart,” explains Youssef El Habbal, CEO of Serenity Hospitality. “It’s all the food you want from America, but easily accessible right here at home.”

Dickey’s will bring a broad range of dishes with authentic Texan style to JBR, catering to families and friends with close proximity to several hotels, the vast public beach, cinema and other family-fun entertainment in the area.

The new, two-floor venue, has 40-person capacity with indoor and outdoor terrace seating, perfect for hungry guests dining in or for takeaway. The restaurants open kitchen provides a full view of the Pit Masters in slow-cooking action, experts in ensuring an authentic Texan taste sensation with every bite.

Industrial yet warm in design, the spacious casual dining spot celebrates the original brand US concept, with elevated elements to suit the Dubai market. Diners can expect wooden furnishings, leather seating, gunmetal accents and informative artwork.

“We selected the Middle East as the place to bring Dickey’s internationally. Initial response in the capital has been beyond expectation; we are thrilled to unveil our next opening in Dubai, the natural next step for our consumers,” comments Youssef. “It’s a proud moment for us, to bring Dickey’s great values and high quality food items to this vibrant city. Our new opening welcomes everyone, from local families and friends to international tourists.”

Dickey’s Barbecue Pit is set to be the new home of fast-casual dining for everyone, set to steal hearts and appetites of UAE residents and keep them coming back for more.

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