Fenix launches as sole e-scooter operator in Ras Al Khaimah

Fenix, the newly-launched micromobility operator with a mission to unleash urban potential and propel communities forward, has entered into an exclusive partnership with the Ras Al Khaimah Transport Authority to provide on-demand e-scooters to residents and visitors from 25th November 2020.


Fenix is deploying its dedicated light electric vehicles across Ras Al Khaimah (RAK), starting in Al Marjan Island and subsequently other communities. The unique partnership with RAK Transport Authority will provide residents, visitors and commuters with a safe, convenient and efficient means of transport across the Northern Emirate.

Commenting on the partnership, Jaideep Dhanoa, Co-Founder and CEO of Fenix says: “Fenix is thrilled to forge a long term exclusive partnership with the forward thinking and innovative RAK Transport Authority. We want mobility to be easier, cheaper and quite simply redesigned, so we can all reach our potential. With the introduction of our high quality e-scooter sharing service in Ras Al Khaimah, residents and tourists will now have a new, affordable, convenient and fun way to move, igniting impactful commerce across the Emirate. Without a doubt, better mobility creates a better economy and we thank RAK Transport Authority for their confidence in selecting FENIX for this opportunity. We are grateful to make a meaningful investment in the Emirate and look forward to collaborating with the community as a trusted long-term partner. ”


Fenix follows strict safety measures and guidelines, and its purpose built e-scooters are the world’s first to include an integrated hand sanitization pack to ensure commuters are protected at all times.


Mr. Mohammed Hashem Esmaeel, Director of Quality Control and Operation Department states, “The launch of the environmentally friendly tourist scooter project will enhance the flexible mobility system in the emirate and provide transportation service to destinations as quickly as possible, especially for short destinations and at reduced costs, as it can be used for entertainment or transportation purpose. However, a field team has been assigned to carry out maintenance operations of scooters and place them in their sites on a daily basis.”


Mr. Esmaeel further stressed, “All e-scooter users need to adhere to the safety guidelines and instructions set by the authority, such as not exceeding the speed limit of 20 kilometers per hour, the user must be 14 years of age and older, and do not use or leave the e-scooter in a way that obstructs the movement of vehicles or pedestrians.”


The new long-lasting electric vehicles are equipped with protective gear and every Fenix ride is insured with personal accident, third-party liability and product-liability insurance. Customers can also benefit from Fenix’s 24/7 dedicated customer service and receive clear in-app safety instructions and local guidelines on how to use the electric vehicles legally and responsibly. Additionally, Fenix maintains its fleet of durable vehicles 24 hours a day.


IQ Sayed, Co-founder of Fenix says, “The COVID-19 pandemic has been challenging for everyone across the board, however as a community we are looking forward to restoring our daily lives and routines. This partnership has enabled us to support the RAK community during this transition period by offering them the ease of travelling across the city safely and while maintaining social distancing at all times. This partnership between the RAK Transport Authority and Fenix demonstrates Ras Al Khaimah’s vision to provide residents with integrated solutions that aid in sustainable travel. We are excited to contribute towards delivering this vision over the coming months.”


Fenix e-scooters cost AED 1 per minute to ride, with an AED 3 unlocking fee. Residents and visitors of Ras Al Khaimah can enjoy their first ride free up to AED 15 with the promo code FLYFENIX, while repeat commuters can receive up to 70% off on rides by purchasing monthly packages. Users can download the Fenix mobile application from iOS and Google Play Store, and make use of the vehicles 24 hours a day.


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