Ray-Ban is proud to continue its growth in the Middle East with the launch of a new store in the United Arab Emirates’ capital, Abu Dhabi. The new store in Reem Mall is yet another milestone for the brand following the opening of its Middle East Flagship in The Dubai Mall. Ray-Ban continues to bring its brand identity to a region that welcomes it with wide arms. Since the inception of the brand in 1937 with the iconic Aviator, Ray-Ban has been a model of timeless style and authentic expression. With instantly recognisable frames that are known worldwide such as the inimitable Wayfarer and Clubmaster, Ray-Ban is continuing to bring its heritage and vision to the Middle East.
Inside the newly opened boutique, guests can expect a cool concept store that provides the perfect atmosphere to choose from a selection of more than 400 unique styles, including some exclusivities especially for the region. For customers that require prescription eyewear, the store will have a dedicated “Eye Exam” area surrounded by Ray-Ban’s signature colour palette of grey and red, for an unparalleled 360 eyewear experience. Surrounded by digitally immersive screens displaying the latest campaigns, all visitors are in for a unique shopping experience with an in-store smart shopper, a unique digital screen allowing guests to order and customise their favourite pair of Ray-Ban.
Come and visit their new iconic store in the latest location on the ground floor, North Entrance Link Bridge of Reem Mall in Abu Dhabi.
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