Glowell, the new wellness supplement brand in the UAE, marked its official launch with an immersive and thoughtfully curated event in collaboration with Fred’s Coffee Party. Held at the artsy Ferment Journey cafe in Al Quoz, the gathering welcomed over 60 wellness enthusiasts, influencers, and members of the media for an interactive journey through Glowell’s core philosophy, celebrating beauty and energy from within.
Upon arrival, guests were greeted with the brand’s signature supplements in the form of Glow Shots served alongside miniature signature desserts by Vaarak, creating a delicious sensory start to the Glow Journey. From there, attendees explored the Discovery Table, where Glowell’s full product range was showcased alongside informative content and live brand introductions.
Throughout the afternoon, guests engaged with interactive, wellness-driven activations including the playful Energy Flow Wall, where guests could win fun prizes from the brand, and a fun “make-it-yourself” smoothie bike. Branded touchpoints—minimal yet intentional—were integrated throughout the venue, reflecting Glowell’s focus on clean aesthetics and meaningful experiences. From custom-designed drinkware to curated gift bags, every element underscored the brand’s mission to make wellness both accessible and aspirational.
The afternoon unfolded into a vibrant evening with Fred’s Coffee Party, who have recently taken the Dubai party scene by storm by swapping the usual late-night party for a daytime coffee rave. Offering a fresh take on socialising that prioritises wellness, Fred’s Coffee Party proved to be the perfect collaborator for Glowell—bringing together high energy and feel-good fun, much like Glowell’s supplements that you can simply rip, sip, and glow. The space came alive with live music from the DJ and delightful brews, creating an exciting party atmosphere where guests mingled, danced, and enjoyed signature wellness drinks—all in a setting that proved one thing clearly: fun can be healthy too, and energy, community, and good vibes can thrive in the most unexpected places.
Made in Germany, Glowell’s products are non-GMO, vegan, halal, sugar-free, and GMP-certified, meeting the highest quality standards while delivering unmatched effectiveness. Glowell offers a thoughtfully curated range of advanced liposomal supplements designed to cater to diverse health and wellness needs. The Glowell supplements are now available online at www.myglowell.com
With this successful launch, Glowell officially steps into the wellness scene with a message that beauty and vitality are best nurtured from within, and their science-backed supplements can seamlessly fit into daily rituals, inspiring a glow that radiates from the inside out. For more information visit www.myglowell.com.
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