MAD EYES was created with a goal to fuse the performance of makeup with the potency of cosmetic skincare.
No compromises, just richly pigmented, long-wearing formulas that work to boost natural beauty with each
and every application.
It’s a philosophy that comes to life through sensorial formulas and powerful actives that combine to make a four-step routine for creating spectacular eyes.

First, frame the eyes with the Brow Framer, then give them beautiful colour with one of the Contrast Shadow Duo. Next, give them some boldness with either the Precise Liner or Intense Liner, before finally adding Mascara for the perfect finishing touch and plenty of sensational lash volume.
Boasting easy-to-apply techniques, rose gold packaging and formulas that blur the boundary between makeup and high-tech skincare, MAD EYES has you captivated from first glance.



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