Here’s a look at what worked for UAE’s top three smartphone brands
After a gloomy year for the markets, pent up demand for gadgets and smartphones was unlocked with the Emirates taking the lead in relaxing restrictions. Amid market leaders like Samsung and Huawei ringing up revenues, China’s rising star Xiaomi made its presence felt in UAE’s market with a surge in sales.
UAE fortified its position as Middle East’s second-largest smartphone market with a 24% market share, right after Saudi Arabia. Catering to this robust demand, Samsung, Xiaomi and Huawei emerged as the big three, with young social media-savvy buyers and content creators opting for user-friendly features.
Let’s take a look at moves that put these tech titans in the spotlight.
The South Korean juggernaut regained its top spot as a global smartphone seller, after suffering a dip in sales due to the pandemic, and briefly losing its crown to Huawei. Before covid hit the markets, its foldable offering Samsung Galaxy Z Flip was sold out within a single day after its launch in February.
A video teasing Samsung’s new flagship device the Galaxy S21 is already creating a buzz on social media. The handset is expected to hit the shelves early on in 2021, and is expected to be priced at AED3700.
Toppling Apple from its third position in the world’s smartphone markets, Xiaomi surpassed its older Chinese cousin Huawei to become UAE’s second best-selling phone brand. As Emirati authorities unlocked markets, Xiaomi aimed for a growing tribe of social media content creators with Xiaomi Mi 10’s 108MP camera to power high quality 8K video recording.
It also added fascinating features including the image and video cloning features, where users can capture multiple versions of themselves in a single frame. The Snapdragon 865 processor kept gamers glued to the brand with top-notch speed and graphics.
Despite bearing the brunt of a US-China trade war and looming bans, Huawei continues to enjoy popularity globally and in the Emirates too. It held on to its signature quality in the photography department with a 50MP ultra-vision camera, and charmed users with a waterfall display and bold aesthetics of the Huawei Mate 40 Pro.
The Chinese titan comes with light and proximity sensors to deliver sharp images, and its superfast charging in just 49 minutes was quick to attract users.