HUDA BEAUTY LAUNCH: INTRODUCING #BOMBBROWS FULL ‘N FLUFFY FIBER GEL

Taking a well-deserved b(r)ow, Huda Beauty has added a new member to the #BOMBBROWS family with a gel that tames, tidies and adds instant fluff-factor to your brows with its unique combination of volumizing microfibers and ultra-thin spoolie. #BOMBBROWS Full ’n Fluffy Fiber Gel gives you fluffy, feathered brows in seconds, thanks to the powerful combination of a flexible, yet long-lasting gel which is applied with a precise, product-maximizing wand. The result? Fire fluffy brows that look naturally yours.

The Formula

First up, the gel: A long-lasting formula that’s water resistant, smudge-proof, and armed with a complex of hair-conditioning ingredients, including coconut oil, vitamin E, castor oil and cyperus oil. The unique formula is also loaded with microfibers that thicken brows by adhering to skin and hair to dial-up the density and add sassy shape for full, fluffy, natural-looking brows. The G.O.A.T gel also holds unruly brows in place without being flakey or stiff, so whether you’re hitting the gym or have a balmy beach day planned, you can trust your brows will stay in place through it all!

Unlike most brow products on the market, #BOMBBROWS Full ’n Fluffy Fiber Gel comes with a micro-precision brush, specifically designed to easily comb through brows without clunky product built up. The precision spoolie, combined with the revolutionary gel, has been designed so that even beginners can master an effortless brow with high-performance results. Makeup pros who love to build up their brow with multiple products will love the non-flaking, non-patchy formula that locks brows into place and gives the freedom to create a feathered, fluffy effect or a natural, groomed finish.

 

 

The Inspiration

As Huda and her team have watched brow trends evolve, they saw how consumers were moving away from the overly sculpted, contoured, product-heavy brow, and looking to in-salon treatments to create a fluffy, feathered brow. Aware that there was a need for a product that could achieve the same professional, yet natural-looking results, Huda wanted to create a product that would add natural-looking fullness, fluff and texture. Of course, it had to pass the Huda Beauty-longwear test; a product that would also stay all day, whether Huda was getting her steps in or hanging by the pool.

So, after launching her #BOMBBROWS collection with the Microshade Brow Pencil in February 2021, which allows everyone to design their own individual brow, Huda was on the hunt for a brow gel that could tame her unruly arches, while adding texture and creating a feathered, bushy, brushed-up look.

Huda found that overly pigmented brow gels made her already dark brows look blocky and lose the shape she had carefully created with the pencil. The current wands on the market failed to help either! Short, stubby, and thick, they could barely comb through her brows, and ended up creating annoying product build-up, resulting in clumpy, crunchy brows. So, Huda decided to create a tinted gel with tiny microfibers for color, fullness and control in one super-easy-to-apply, zero-flaking formula. But the real key to a game-changing brow product was combining a winning formula with the right tool. So #BOMBBROWS Full ’n Fluffy Fiber Gel was born. By combining a super-slim spoolie with this game-changing formula, she was able to lift even the finest hair, and the fibers would wrap around the hair shaft adding instant lightweight volume. With the right amount of volume and color pay-off, she was able to create the illusion of a natural-looking, feathered brow in just one simple sweep.

Available in eight shades from Warm Blonde to Soft Black, all hair colors are covered. You can use #BOMBBROWS Full ’n Fluffy Fiber Gel alone or with Huda Beauty #BOMBBROWS Microshade Pencil to fill in any details or sparse areas in your natural brows.

 

Huda’s Hacks:

  • Using the tip of the wand, slide the pigment along the brow to create a defined shape, then brush through using the ultra-thin spoolie for your own desired fullness whether you’re doing full-on-feathered or just a natural, subtle fluff.
  • Depending on the brow look you want to achieve, there are two ways to use #BOMBBROWS Full ’n Fluffy Fiber Gel along with #BOMBBROWS Microshade Pencil:
  1. For a soft, defined look, brush the hairs upwards using the Fiber Gel to sculpt and create the shape you want. Then, use the Microshade Pencil to draw in any areas where you want added definition.
  2. For a full, fluffy look, use the Microshade Pencil to draw hair-like strokes and then add natural-looking definition throughout your brows by blending with the ultra fine spoolie on the #BOMBBROWS Full ’n Fluffy Fiber Gel.
  • Want to go full-on feathered? Brush hair upwards using #BOMBBROWS Full ‘n Fluffy Fiber Gel to build volume.

Comments are closed.

Web Release