INTRODUCING EAT BETTER FOODS – NEW HOMEGROWN BRAND OFFERING HEALTHIER FOOD ALTERNATIVES FOR EVERYONE
Eat Better Foods is a pioneering local plant-based food brand offering a range of gluten-free wraps and pizza crusts. With a mission to offer nutritious and healthy alternatives to much-loved foods, the products are retailed at Kibsons, Spinneys, and Waitrose.
Founded by two local entrepreneurs in the food and distribution industry, Justine Dampt and Niraj Balwani in 2020, Eat Better Foods showcases innovative products made from natural and real ingredients without the preservatives and additives. The best-selling coconut wraps feature only six components, compared to mass-market options. With two delicious flavours; Original and Spinach, the wraps are a plant-based, gluten-free, grain-free and a vegan alternative to the standard tortilla wraps, which are often additive-heavy. The newly launched pizza crust is a natural, thin and light crust, with only 70 calories per piece. As all Eat Better Foods products, the base is also gluten-free and vegan – ideal for those seeking for a low-calorie alternative to the frozen pizza offerings available in the market.
The ethos behind Eat Better Foods is to empower consumers to make better choices by making plant-based, healthy eating – delicious and easy. Through their products, the brand supplies consumers a healthy foundation to kickstart their journey to better nutrition. The current range offers gluten-free, plant-based, vegan swaps to popular foods, simplifying the first step of making the switch to a healthier lifestyle.
Being born from the ambition of the founders to create foods made in the UAE, for their own families, Eat Better Foods has authenticity and sustainability in its DNA. Expansion is in the process for the company, with 10 new “better for you” offerings to hit the shelves by the end of 2021. The brand’s mission is to be a household name and a go-to choice for those looking at healthier food options for the entire family, that are easy to understand and use.
For more information about EAT BETTER foods, follow @eatbetter.foods on socials. Products are available at Kibsons, Spinneys, and Waitrose.