Huda Kattan, one of the most influential women in the beauty world has launched last night her debut skincare brand, Wishful!

Aimed at making skin dreams come true, Wishful will disrupt the skincare world by dropping an ultra-curated assortment of GENTLESIMPLE and EFFECTIVE cult products essential to every routine. Born from Huda’s extensive research and 17-year quest to solve her own skincare concerns, Wishful starts from the heart and runs much more than skin-deep.

The Back Story

For more than a decade, Huda has had access to some of the world’s most knowledgeable experts, innovative technologies and industry leaders in the world of skincare. Her mission to find the most effective, accessible, and simple solutions to achieve happy, healthy skin and share them with the world has led her to launch her debut skincare brand, Wishful. Inspired by the overwhelming demand for skincare products from readers of the Huda Beauty blog and social media followers, the brand addresses the skincare battles that Huda has faced throughout her life.

Yo Glow Enzyme Scrub, Wishful’s Debut Skincare Product

The hero skin saver that illuminates dull skin in seconds 

Say see-yo-later to dull, tired, and uneven skin as Wishful, the skincare brand by world-leading beauty personality-turned-entrepreneur Huda Kattan, launches with the cult beauty product you won’t be able to live without. Yo Glow Enzyme Scrub is a gentle yet powerful exfoliating scrub infused with a combination of pineapple and papaya enzymes, and BHAs and AHAs that leave the skin with a head-turning, wow-worthy glow. Tried and tested by Huda herself, the revolutionary scrub reveals smooth, radiant and glowing skin in seconds and promises long-lasting results in just 10 days thanks to its unique combination of fruit extracts, acids, and soft exfoliants. This lightweight, milky scrub gently buffs away dead skin cells and impurities for immediately glow-y skin that also makes the perfect canvas for seamless makeup application.

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