Italy showcases rich heritage and craftsmanship at VOD Dubai International Jewellery Show

The Italian Trade Agency Pavilion at VOD Dubai International Jewellery Show, was officially opened yesterday in the presence of the Consul General of Italy, Valentina Setta, and the newly appointed Italian Trade Commissioner to the UAE, Oman and Pakistan, Amedeo Scarpa.

The Italian Trade Agency represents 22 Italian manufacturers at the ongoing B2B and B2C jewelleryexhibition, helping them grow their footprint in the region. The 2019 edition takes place until 16 November at the Dubai World Trade Centre (DWTC).

While the UAE takes steps to enhance its position as a global hub for gold and jewellery trade, Italy seeks to break trade barriers and strengthenits position as a preferred supplier to the Emirates.

“With a positive outlook for the future,the Italian jewellery exports to the UAE in H1 2019 rose 17.8 percent from 442 million euros (AED 1.7bn) to 520 million euros (AED 2bn), showing strong signs of recovery in the first half of 2019. Globally, Italian jewellery exports rose 8.6 percent over the same time period”, said Amedeo Scarpa, Italian Trade Commissioner to the UAE, Oman and Pakistan.

Part of the Italian Trade Agency role in promoting Italian local products on an international scale is facilitating the foreign trade. The jewellery sector is the most important for the Italian exports to the UAE and Italy aims at improving its presence in the market” said Scarpa.

According to the latestMcKinsey reportsome notable trends in the jewellery market for 2020 are the growth of branded products, a reconfigured channel landscape, “hybrid” consumption and fast fashion, and all targeted to the new consumer profiles.Not only are changes under way, both in consumer behavior and the industry itself, jewellery players cannot simply do business as usual and expect to thrive, they must be alert and responsive to important trends and developments. That’s why,the Italian Trade Agency enocourages the Italian jewellers tobe proactive in learning about the important trends in the market, and incorporate their strong and rich heritage tradition in their strategy. Otherwise, SMEs face the risk of being left behind by agile competitors. “Italian masters in goldsmithing arts have a great expertise and are constantly up-to-date on contemporary design, precious stones, noble metals and new alloys outside current standards” said Valentina Setta, Consul General of Italy in Dubai.

Not only diamonds, shells, pearls, beads, chains and arty pendants are this year’s pieces of choice. This season, it’s all about abstractfeaturing shapes and sculptured designs. Shell-adorned earrings, necklaces, bracelets and anklets are among 2019’s hottest jewellery trends, as well as pearls, particularly baroque, mimicking the shell’s spirited attitude, crafty jewellery has also hit the spot. A hint of the beautiful Italian hand-made jewellery and gold craftsmanship samples will also be on display in six windows.

More insights are available from the Italian Trade Agency. Visit the ITA pavilionwithits 22 Italian jewellery companies and masters in the art of goldsmithing at Hall 6, DWTC.


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