Jean Paul Gaultier Fragrances Appoints Faux Consultancy as Public Relations Partner
Jean Paul Gaultier Fragrances will be represented by Faux for Public Relations as of September 2020, driving media engagement in the GCC.
Jean Paul Gaultier has long been known as fashion’s ‘enfant terrible’. From the uniform of the masses to the dreamlike fashions showcased in his runway shows, Jean Paul Gaultier remains convinced that fashion will always have a special place in our lives: “It’s about a need for visual recognition, staking a claim.” But the couturier refuses to be defined as either political or provocative. A man of conviction, he sees himself more as a revolutionary, systematically calling into question clichés, standards, codes, conventions and traditions. He turns, shifts and flips them around – even destroys them – in his bid to reinvent them.
Jean Paul Gaultier Fragrance is an extension of the iconic designer’s viewpoint, encompassing iconic scents families such as Le Male, Scandal and Classique.