Khalifa Fund showcases two Emirati-owned businesses at Hotel Show Dubai 2019

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The Khalifa Fund for Enterprise Development (KFED) is showcasing two businesses owned by UAE citizens at the ongoing Hotel Show Dubai 2019, which is being held at the Dubai
World Trade Centre until Thursday, September 19. The ‘National Traders Refreshments’ and the ‘Overseas for Water’ companies, two of the most prominent KFED-supported small and medium enterprises (SMEs), are the two featured businesses.

The event is being held on the sidelines of the Middle East Design and Hospitality Week. KFED’s participation in the event is in collaboration with Dubai SME, the agency of the Department of Economic Development (DED) mandated to develop the SME sector, which is part of the two entities’ efforts to strengthen the culture of entrepreneurship in the UAE and support Emirati-owned companies in the hospitality sector.

Mouza Al Nasri, Acting Chief Executive Officer of KFED, said: “The Hotel Show Dubai, the Middle East’s largest hospitality event, complements our ongoing drive to promote all SMEs we support by providing them the necessary exposure and relevant platforms where they can present their projects and ideas. This way, they are given a chance to expand their businesses and enter major local, regional, and global markets.”

Al Nasri said KFED is capitalizing on the popularity of the show, which attracts thousands of visitors from more than 80 countries from around the world, to highlight the need to support Emirati-initiated business projects and give them an opportunity to compete in the UAE, the Gulf region, and worldwide. She said the Fund is keen to extend essential support to all local owners of SMEs, in recognition of their contribution to the UAE’s social and economic development.

‘National Traders Refreshments’ was established by Reem Al Saad to offer healthy beverages and refreshment drinks with distinct flavors and taste as part of the effort to promote healthy habits in the communities it serves. Since its inception, the company has gained the trust of customers across the UAE. The ‘National Traders Refreshments’ strives to locally-produce its-own healthy beverages in the future to serve as an alternative to soft drinks and other unhealthy juices.

The ‘Overseas for Water,’ on the other hand, specializes in importing and distributing premium food and beverage products at competitive prices. It was founded in October 2012 by Mohamad Suhail Al Marar and Suhail Mohamad Al Marar. The company is one of the leading distributors of low-sodium water products in the UAE and the GCC. It distributes its products to roughly 426 outlets in the region, including Lulu Hypermarket, Abu Dhabi Coop stores, Abu Dhabi National Oil Company’s fuel stations, and many more. The company also markets high-quality and healthy beverage products such as iced tea.

The landmark ‘Hotel Show Dubai’ showcases future trends in the rapidly expanding hospitality industry. As the region’s premier hospitality event boasting over 20 years of success and excellence, the show attracts more than 50,000 people, including decision makers, supply managers, designers, engineers, chefs, and other industry professionals. This year’s show is being staged alongside six other related exhibitions, creating an attractive integrated event under one roof for buyers and suppliers alike.

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