Korea’s Most Loved Beauty Brand, innisfree, set to Launch Their Flagship Store at The Dubai Mall

Korea’s number one beauty brand, innisfree, together with Alshaya Group is bringing the globally renowned natural benefits from JEJU Island to the region, as the brand launches its first Dubai flagship store at Dubai Mall on Thursday 27th February 2020.


An innovative natural beauty brand, that is powered by the finest natural ingredients found on JEJU island, a pristine volcanic island located on the southern coast of the Korean Peninsula that is hailed for ‘giving life to skin’, innisfree products are all eco-friendly and self-harvested, as the brand aims to preserve the balance of nature during the production process. The Dubai Mall store will stock the full range of innisfree’s natural and affordable skincare, makeup and body collections when it officially opens its doors in February.

A designated UNESCO World Natural Heritage, World Biosphere Reserve and Global Geopark site, JEJU island experiences a variety of climates allowing tropical, subtropical and even polar plants to thrive. Thanks to its variety of climates and volcanic origins, this fertile oasis has a unique eco-system abundant with resources to nurture beautiful, natural and healthy skin. innisfree has harvested over 15 ingredients in an eco-friendly way from this natural wonder to develop the brand’s skin-loving properties, most notably green tea, which is one of the main ingredients used to create its range of innovative beauty solutions.


Heralded as South Korea’s number one beauty brand*, innisfree’s products embody the rich elements of nature and promises responsible sourcing of its natural ingredients. The products offer high quality at affordable prices, eco-friendly designs for smart consumption, and the constant pursuit of nature and harmony.


Paul Lee, General Manager of innisfree, Middle East said; “Having launched the brand across the world from Asia to Australia, to the USA and Canada, we are delighted to be launching innisfree in the region. We look forward to having our first flagship store in the Middle East where people can come and experience our products first hand, and learn about the benefits of the products that are steeped in heritage from JEJU island and offer so many natural benefits.”


Available to purchase in The Dubai Mall store will be innisfree’s best-selling Green Tea line that is known for its hydrating and replenishing elements, due the amino acids and antioxidant ingredients that help replenish and neutralize the skin for a natural glow.

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