London-based footwear and accessories brand Kurt Geiger is set to launch its first ever jewellery line online and in stores in November 2021.
The 74-piece jewellery collection includes earrings, necklaces, bracelets and rings, both for men and women, and ranges between 250aed to 850 aed.
The new collection was heavily inspired by Kurt Geiger London’s signature iconography used across its historic and current shoe and bag lines. Key features include: the iconic Kurt Geiger London eagle-head, starring across rings, bracelets and necklaces in the brand’s characteristic antique silver, brass and black drench colourways; the signature Kurt Geiger rainbow, making an appearance in brightly-coloured crystals and mix-and-match enamel rings; the Kurt Geiger ‘Be Kind’ mantra, a message that remains at the core of the brand’s DNA; and the concept of ‘novelty’ cutting through the collection in an eclectic mix of charms across all pieces, worn delicately on their own, or grouped together to make a colourful statement.
The Kurt Geiger London design team have stated their main motivation behind the new collection was to create a “vibrant collection that people can use to express their individuality.” Each piece has been designed to be mixed-and-matched and layered, giving wearers the tools to create their own unique look.
Kurt Geiger’s ambitions to embolden its community to embrace its individuality has often remained at the forefront of its collections and campaigns. This includes the new Kurt Geiger London Christmas campaign ‘Together, We Celebrate’ – in which the new jewellery pieces heavily feature – that echoes a sentiment of joy and celebration through a burst of vivid colours and textures.
‘Together, We Celebrate’ also shines a spotlight on Kurt Geiger’s signature shoe and bag lines for the Christmas period, including sparkling and colourful bags – ‘Kensington’, ‘XXL Kensington’ and ‘Recycled Multi Cross Body’ – faux-fur and tweed sandals for autumn-winter – ‘Orson’ and ‘Orson Slide’ – sequin-heavy heels – including the ‘Kensington Sandal’ – men’s lines including ‘Hugh Eagle Velvet Loafer’ – and reveals an exciting new mule dedicated to the NHS being announced later this season.
Similar to the party essence of the campaign, the collection is vibrant, colourful and uplifting, a contradiction to the conventional dark palettes of the season, and speaks to the sentiment of optimism the brand holds for the future. The Autumn-Winter ‘21 collection incorporates a variety of maximal attributes to reflect this cheerful mood, including crystals, glitter, rich velvets, colourful metal trims, bright faux fur, textured leathers and features of Kurt Geiger’s signature rainbow, representing kindness, joy, inclusivity and hope.