MATCHESFASHION LAUNCHES 2019 FASHION TRUST ARABIA WINNERS

 MATCHESFASHION is proud to launch the SS20 collections from the winning designers of Fashion Trust Arabia 2019, selected by a panel of leading industry experts. The designers include Salim AzzamRoni HelouMukhi SistersZyne, and

 MATCHESFASHION is proud to launch the SS20 collections from the winning designers of Fashion Trust Arabia 2019, selected by a panel of leading industry experts. The designers include Salim AzzamRoni HelouMukhi SistersZyne, and Sabry Marouf.

The partnership with Fashion Trust Arabia is part of MATCHESFASHION’S commitment to championing emerging designers on a global level. Establishing itself as the landmark prize in the Middle East and North Africa region, Fashion Trust Arabia is a unique, philanthropic initiative which focuses on scouting, funding and supporting design talent across the region.

In addition to receiving financial support of up to $200,000 from FTA, designers were also part of a yearlong mentorship program with the MATCHESFASHION buying team and brought to London and New York to participate in workshops with business leaders in content, communications, branding, sustainability, logistics and e-commerce.

MATCHESFASHION’s Fashion and Buying Director, Natalie Kingham explains:

“MATCHESFASHION has long been established as a champion of global design talent—our partnership with Fashion Trust Arabia has opened up a new opportunity to shine a light on new and innovative designers from the MENA region. What was unique for each of these brands is how proud they are of their heritage and how much this has influenced them.  From the use of local artisans to inspiration from ancient artefacts and dress, we are excited to bring our customers into our journey of discovery with these designers and share their stories.’’

The partnership with Fashion Trust Arabia is part of MATCHESFASHION’S commitment to championing emerging designers on a global level. Establishing itself as the landmark prize in the Middle East and North Africa region, Fashion Trust Arabia is a unique, philanthropic initiative which focuses on scouting, funding and supporting design talent across the region.

In addition to receiving financial support of up to $200,000 from FTA, designers were also part of a yearlong mentorship program with the MATCHESFASHION buying team and brought to London and New York to participate in workshops with business leaders in content, communications, branding, sustainability, logistics and e-commerce.

MATCHESFASHION’s Fashion and Buying Director, Natalie Kingham explains:

“MATCHESFASHION has long been established as a champion of global design talent—our partnership with Fashion Trust Arabia has opened up a new opportunity to shine a light on new and innovative designers from the MENA region. What was unique for each of these brands is how proud they are of their heritage and how much this has influenced them.  From the use of local artisans to inspiration from ancient artefacts and dress, we are excited to bring our customers into our journey of discovery with these designers and share their stories.’’

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