MATCHESFASHION is proud to launch the collections from the winning designers of Fashion Trust Arabia 2020, selected by a panel of leading industry experts. The designers include AmmaniiAndrea Wazen and Omer Asim.

The partnership with Fashion Trust Arabia is part of MATCHESFASHION’s commitment to championing emerging designers on a global level. Establishing itself as the landmark prize in the Middle East and North Africa region, Fashion Trust Arabia is a unique, philanthropic initiative which focuses on scouting, funding and supporting design talent across the region.

In addition to receiving financial support of up to $200,000 from FTA, designers are also part of a yearlong mentorship program with the MATCHESFASHION buying team and have participated in digital workshops  with the business leaders in content, communications, branding, logistics and e-commerce.

Natalie Kingham, MATCHESFASHION Global Fashion Officer and member of the FTA Advisory Board says:

“We are so proud to continue our partnership with Fashion Trust Arabia. Championing global design talent has always been at the heart of our business and Fashion Trust Arabia has opened up a great opportunity to shine a light on new and innovative designers from the MENA region.”

The retailer will continue to collaborate with FTA for the 2021 Awards as their global retail partner and will be offering a continued mentorship program to the winning 2021 designers.

The collections are available now at

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