MATCHESFASHION LAUNCHES EXCLUSIVE ERDEM CAPSULE

MATCHESFASHION is delighted to launch a romantic and modern collection of dresses and separates created by Londonbased designer Erdem.

The 13-piece collection was inspired by a 1970s production of A Midsummer Night’s Dream, contrasting white with bright colours which are both easy and dreamy. Renowned for his strong feminine style and craftsmanship the capsule awakens the senses with its unique colour palette, uplifting floral embroidery and signature guipure lace embellishment.

Founder and Designer of Erdem, Erdem Moralioglou says:

‘’There is something soft, hyper-romantic, easy, and optimistic about this collection. I found these beautiful images of Peter Brook’s production of “A Midsummer Night’s Dream”, which was first shown in the 1970s. It was a revolutionary production of the play as it was all about the actors appearing in a giant white box which allowed the palette of their costumes to appear almost as bright paint strokes on a white canvas. The play looked so modern but also so joyous. I love the idea of having these naive florals and something very romantic contrasted with the bright bold colours such as green saturated embroidered dresses. I wanted something felt easy but also dreamy.’’

The collection is available now at MATCHESFASHION, prices start from AED4,556.

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