Life’s too short for bad brows! Are you ready for gorgeous bold brows that last? Arguably more important than contouring, eyebrows frame and balance out your face.


Maybelline New York is proud to introduce the latest innovation in brows, the new Tattoo Brow Waterproof Gel, the latest addition to the Tattoo Brow family that is designed to give you the ultimate bold brow that can last up to two full days. Yes, you heard it right!


Now you can express yourself and continue being the bold, empowered and on-the-go woman with the smudge-proof and transfer-proof Tattoo Brow Waterproof Gel that guarantees Bold brows. The flocked brush allows you to fill & color your brow and the spoolie brush sets your brows and helps you grasp each and every hair to make sure that it stays in place. No more worrying about midday touch-ups and accidental smudges or transfers, the formula of the new Tattoo Brow Waterproof Gel is guaranteed to last through your busy days!


The new Tattoo Brow Waterproof Gel is available in 6 different shades. The available shades are:


  • Warm Brown – designed to match soft brow, warm-toned hair
  • Medium Brown – designed to match medium brown hair
  • Chocolate Brown – designed to match medium brown, warm hair
  • Deep Brown – designed to match dark brown hair
  • Black Brown – designed to match dark brown to black hair
  • Black – designed to match black hair


The Tattoo Brow Waterproof Gel was recently launched this July and is now available across all Maybelline retailers.

Now you can achieve perfect Bold brows that can keep up with your lifestyle.


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