MDLBEAST RECORDS 600,000 ATTENDEES FOR A TRIP AROUND THE WORLD ON WOLRD MUSIC DAY
On Saturday, 20 June 2020, MDLBEAST Freqways took over half a million ‘flyers’ on a high-class virtual journey across the world. The 12-hour digital music festival recorded over 600,000 attendees, 1.2 million views, and over 4 million engagements across social media channels. A trip that triggered a truly escapist feeling brought together music, art and culture lovers from various corners of the world, proving that today more than ever, music serves as a binding global force,
The 12-hour livestream included many highlights from a specially curated list of local, regional and international DJs, including Steve Aoki who played an eclectic remix of influential Arabic and Saudi songs against a stunning backdrop of the city of Vernazza, driving significant online buzz and engagement.
MDLBEAST made the 2020-edition of the festival more than a unique music experience. They also partnered with the WHO foundation, encouraging viewers to donate throughout the duration of the digital festival. All funds raised during the festival will be donated to the essential work of WHO to help countries prevent, detect and respond to the COVID-19 pandemic.