MICHAEL KORS RELEASES NEW #WATCHHUNGERSTOP LOVE T-SHIRT TO SUPPORT WORLD FOOD PROGRAMME COVID-19 RELIEF EFFORTS
Michael Kors announces the release of a special edition of its LOVE T-shirt to help the World Food Programme (WFP) respond to the global COVID-19 pandemic. All profits from the T-shirt will support relief efforts directed at providing vital nutrition to help keep kids healthy whether in school or at home as a result of the emergency.*
The new unisex t-shirt features the word LOVE in light blue against a white background. It continues the brand’s Watch Hunger Stop campaign, “Food Is Love,” which helps WFP provide school meals to children in food-insecure regions of the world. To date, Watch Hunger Stop has helped deliver more than 19 million meals to children in need. But as a result of the COVID-19 pandemic, many schools are closed, so WFP is working to ensure that the children it serves continue to have access to nutritional meals.
“This pandemic has reminded us that what really matters is health and love and community,” says Michael Kors. “WFP has always worked to help those most in need, using their unparalleled expertise to alleviate suffering and spread hope. They are the organization that much of the world turns to in an emergency, and it’s no surprise that they are rising to the challenges presented by COVID-19. We’re honored to work with them and to share their efforts with our own community.”
The new LOVE T-shirt will be available for purchase online globally and in select Michael Kors Lifestyle stores around the world beginning June 22, 2020.
*PROGRAM DETAILS: For each Watch Hunger Stop LOVE t-shirt or shopper purchased from a Michael Kors retail store or official Michael Kors website, Michael Kors will donate 100% of profits (equivalent to 100 meals or US $25) to WFP. Michael Kors will donate up to two million meals to WFP through 9/30/2020. WFP does not endorse any product or service.