“For the first time we invite the Travel Retail Consumer to enter the world of Guerlain, to embark upon a luxurious sensory journey, a place for celebration and interaction, placing a spotlight on Haute perfumery, exclusive services, custom features and personalization-a boundless playground of luxury…” Véronique Courtois – CEO, Guerlain
Guerlain launches its first ever Haute Parfumerie pop-up store in Travel Retail at Dubai International (DXB), in partnership with Dubai Airports, Dubai Duty Free, and JCDecaux.
“We are delighted that Guerlain has chosen our retail operation as the launch venue for this innovative pop-up that is going to be in Concourse B for 16 months. We know that our customers, who travel through DXB from all over the world are going to enjoy this highly personalized shopping experience and will have the chance to understand more about Guerlain as a brand and to enjoy this very special selection of products that have been specially curated” Colm McLoughling – Executive Vice Chairman & CEO of Dubai Duty Free
L’Art & La Matière is the crowning jewel of Guerlain Haute Parfumerie – the seventeen creations form a collection of olfactory masterpieces envisioned and crafted with savoir-faire and Passion. Each l’Art & La Matière fragrance is utterly singular and brimming with personality.
This unique, in-store experience of olfactory discovery includes the option of adorning one’s bottle in a variety of arrangements, transforming it into an intimately personal companion. The customization experience offers a myriad of beautiful materials and colours dear to the house of Guerlain. The plate placed on top of the bottle stopper can be chosen from among twelve iconic versions. Colour options of gold, black, blue, red, pink or green are available for the thread, as well as a choice of either gold or black for the tassel. Bottles can also be engraved with initials, a name or a short message.
A dedicated space has been designed for Skincare & make-up. The skincare space heroes Orchidée Impériale’s exceptional complete care range, and the Orchid client will also rediscover Guerlain’s expertise in lip make-up formed over almost two centuries: Rouge G offers a huge variety of shades and textures.
This premium immersive experience in the heart of Dubai Duty Free is set to reach departing as well as transiting passengers from Concourses B&C, Terminal 3.