New Longchamp SS20 Eyewear Campaign

Longchamp instills its distinctive vision of elegance and femininity into two new eyewear designs, merging contemporary trends and timeless refinement.

 

The new frames play with dense contours and thin profiles, elevating the look while maintaining the core features of lightness and comfort. The two frames are designed to adapt to every step of a modern woman who lives constantly on-the-move with a penchant for chic and versatile accessories.

 

Both styles star in the brand’s SS2020 advertising campaign: the sunglasses are worn by supermodel Kendall Jenner photographed by Columbine Goldsmith in the immersive scenery of the California desert, under the intense light of the midday sun. The style is constructed in a generous shape and offered in classic colors and pastel nuances. The harmonious, enveloping silhouette blends with amplified gradient lenses and flat tapered temples hosting the brand’s iconic Horse as an instantly recognizable emblem.

Available in Black, Rose, Aqua and Brown.

 

The optical frame further epitomizes Lonchamp’s expertise in balancing everyday style and practical ease. Inspired by the iconic Le Pliage handbags, the acetate rectangular shape is embellished with a custom metal plaque embossed with the Horse symbol and paired with the Longchamp signature logo.

Available in Grey, Black, Havana, Peach, Striped Green and Striped Rose.

 

The new Longchamp frames are available in all Longchamp boutiques and through selected retailers as well as at www.longchamp.com.

 

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