New Report from The National Research Group and Snapchat Shows Vertical Video the Key to Reaching KSA Consumers

  • 87% of consumers are watching more video on their smartphone than they did a year ago.
  • 90% of consumers said full length TV or video series are too much of a time commitment.
  • Consumers are spending 4 hours and 5 minutes on mobile devices for entertainment, compared to just 1h 58 minutes for TV.
  • 94% of Gen Z and Millennial consumers said mobile video has helped them cope with new anxieties and stay in touch with loved ones while physically apart.

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