Captivating interest and engaging with a wide range of audiences, Nissan has drawn the curtain on its popular #NissanKICKS Lip-Syncing Competition in the Middle East. Reaching over 3.2 million social media users since its launch last month, the challenge built on the success of the KICKS campaign (Built to your Beat) and invited users to record themselves singing along to the KICKS music video. Participants were encouraged to use a dedicated Instagram filter and tag the official accounts of both Nissan Middle East and Nissan’s local partner to win an exclusive KICKS test drive and a Bose Bluetooth speaker.
Introduced with a teaser video, followed by an official filter, the social media challenge connected audiences from across the region, engaging over 1,080,000 users and garnering over 1,050,000 video views. With the support of Nissan’s partner network, the challenge was rolled out across seven markets, namely Kuwait, Qatar, Oman, and Jordan, in addition to Bahrain, Abu Dhabi & Al Ain, and Dubai & the Northern Emirates where the KICKS celebrated its position as the number one crossover with the highest segment market share during Financial Year 2021 (April 2021 – March 2022).
Abdulilah Wazni, Director of Product, Marketing, and Customer Experience at Nissan Middle East said: “The exceptional results of this thrilling social media challenge are a testament to Nissan’s understanding of its customers and their passion points. Through this campaign, we’ve successfully engaged with the KICKS’ youthful and trendy target audience in the Middle East and provided them with a platform to showcase their unique personalities while highlighting the segment-leading features and appeal of the KICKS. I’d like to thank all those who participated in this unique challenge and congratulate the seven winners from across the region.”
The 2022 Nissan KICKS is available at Nissan’s partner network across the Middle East including, Al Masaood Automobiles in Abu Dhabi, YK AlMoayyed & Sons in Bahrain, Arabian Automobiles Co. in Dubai, Bustami & Saheb Co. in Jordan, Abdulmohsen Abdulaziz Al Babtain in Kuwait, Rasamny-Younis Motor Company (RYMCO) in Lebanon, Suhail Bahwan Automobiles in Oman, and Saleh Al Hamad Al Mana Co. in Qatar.