Spectators at this year’s OMEGA Dubai Desert Classic will be tasked with wearing pink during the Saturday of the tournament in an attempt to raise awareness for breast cancer research and create a positive female message throughout the day, as well as raising money for Al Jalilia Foundation, a charity that aims to transform lives through medical research, education and treatment in the UAE.

Al Jalila Foundation was founded in April 2013 by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the United Arab Emirates and Ruler of Dubai and is one of 33-member organisations under Mohammed Bin Rashid Al Maktoum Global Initiatives, which aim to improve the Arab world through humanitarian and community work.

Speaking ahead of this year’s tournament, Simon Corkill, Executive Tournament Director said “We are extremely excited to raise money for such exceptional charities as Al Jalila Foundation and breast cancer research. Pink Saturday is a key component of the tournament for us and we want to create as much awareness for both causes as possible and educate our spectators on issues that many people in the world suffer from”.

“Al Jalila Foundation is extremely proud to be partnering with the OMEGA Dubai Desert Classic for this year’s ‘Pink Saturday’. The tournament provides a wonderful platform to showcase our breast cancer program and the importance of medical research and its impact on saving patients’ lives.” Dr Abdulkareem Al Olama, CEO of Al Jalilia Foundation.

Pink Saturday will be a special day in this year’s edition of the OMEGA Dubai Desert Classic and will be marked with several pink-themed F&B offerings, competitions and activations by partners and supporters throughout the day.

The ‘What Makes Women Great” pink wall will be an instrumental feature of the day, with spectators having the opportunity to take selfies in front of the pink flower wall, as well as being able to learn more about this special campaign by watching a video that will displayed on the central wall. A Best Dressed in Pink competition will be running during the day, where spectators will be required to take images in front of the wall in their outfits and then post them, to be in with a chance of winning. Prizes for the competition will be donated by Emirates Golf Club and Project Beauty.

A message wall will also be set up to allow spectators to donate to the charity, which will then allow them to write their answers to the question ‘what makes women great?” on the wall in order to create a positive female message.

World Art Dubai will be including a pink art theme in their expo in the Tournament Town with different shades of pink paint being used on the art attack wall that allows Spectators to be creative and paint their ideas on the wall.

Pink themed F&B offerings will be on offer for spectators to enjoy in the sun with pink drinks available at Barasti & Live Victoriously bar and special cocktails for ladies. JA Resorts & Hotels, who have a number of food options in the all-new Tournament Town, are also offering pink F&B, while Lindt will be offering out pink chocolates from their on course ‘Box on Wheels’ activation.

Spectators will also be able to send in their inspirational women or cancer survival stories to ARN as part of their competition and be in with the chance of winning a selection of exciting prizes. Other tournament partners such as The National and BMW will be displaying pink ribbons and stickers around their areas in Tournament Town to show their support for the day.

Mediclinic will be donating ten free mammograms on the Saturday at their expo in Tournament Town, as well as distributing information packs on breast cancer awareness and giving away discounts on a screening at a hospital or clinic to spectators. They will be raising awareness for the work they already do in fighting breast cancer.

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