OXFORD BUSINESS GROUP LAUNCHES FIRST GCC COVID-19 CEO SURVEY
A new Covid-19 CEO Survey carried out by the global research and advisory company Oxford Business Group (OBG) assesses the thoughts of GCC-based executives on the economic impact of the coronavirus, their reaction to how the pandemic is being handled by their respective governments and their expectations for recovery.
Titled “Crisis management: How are CEOs responding to the pandemic?”, the survey covers several topical issues and trends, from the role of technology in containing Covid-19 and the increased focus on localisation to the influence that lower oil prices could have on new growth.
Alongside the findings, the survey includes an in-depth analysis of the answers and the broader economic climate in which they were obtained by Billy FitzHerbert, OBG’s Regional Editor for the Middle East.
The results of the survey can be viewed in full at https://oxfordbusinessgroup.com/news/despite-covid-19-south-east-asian-investors-prepare-flurry-ipos
OBG began producing its CEO Surveys in 2016 as a way of giving licence-holders a handle on business sentiment in the economies it covers, termed The Yellow Slice (TYS), in reference to its corporate colour. Since then, they have become a highly popular and integral part of the firm’s portfolio of research tools.
In this latest survey, the majority (61%) of executives surveyed told OBG that they were satisfied or very satisfied with their government’s economic response to the pandemic, a finding that reflects the swift and effective action taken across the region which led to some of the lowest case fatality rates in the world.
Significantly, the vast majority (90%) of business leaders said they had implemented remote working and meeting protocols as a result of the coronavirus, in a sign that broad-based efforts to bolster digital infrastructure and digital literacy in recent years have paid off. Half of those surveyed told OBG that they believe the pandemic will significantly or very significantly change communication and interaction with their clients and customers.
The pandemic has wreaked havoc on supply chains worldwide, causing delays for businesses operating across the economic sectors, including those in the Gulf. More than four-fifths (83%) of respondents told OBG that Covid-19 had disrupted their supply chains. In an indication that some decision-makers are keen to avoid further supply issues, almost one-third (31%) of those surveyed said they were likely or very likely to relocate their supply chains more locally.
Lower oil prices inevitably remain a cause of concern among business leaders in a region that has felt the weight of falling demand for energy worldwide. More than two-thirds (67%) of CEOs interviewed by OBG said they believe oil prices will significantly or very significantly impact recovery in their sector.
However, a higher proportion (73%) expected their company to be operating above 60% capacity by September 2020 – a finding in line with the mood of cautious optimism evident across the region, according to FitzHerbert.
“Moving forward, business and consumer sentiment is going to be an important factor as authorities look to get economies moving again, fuelled by consumer and business spending,” he noted.
FitzHerbert’s viewpoint can be found in full on OBG’s Editor’s Blog, alongside additional analysis by all four of OBG’s Regional Editors on the markets that they cover. Titled “Next Frontier”, the blog serves as a platform for OBG’s experts to share their thoughts on the latest developments taking place across the sectors of the 30+ high-growth markets covered by the company’s research.
The OBG CEO Surveys feature in the Group’s extensive portfolio of research tools. The full results of the surveys are available online and in print. Similar studies are also under way in the many markets in which OBG operates.